{"id":12727,"date":"2025-02-27T10:20:18","date_gmt":"2025-02-27T10:20:18","guid":{"rendered":"https:\/\/www.ninetech.com\/en\/?post_type=case&#038;p=12727"},"modified":"2025-05-15T14:27:43","modified_gmt":"2025-05-15T14:27:43","slug":"smalandsvillan","status":"publish","type":"case","link":"https:\/\/www.ninetech.com\/en\/case\/smalandsvillan\/","title":{"rendered":"Sm\u00e5landsVillan"},"content":{"rendered":"<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/en\"><span class=\"show-for-sr\">Home page<\/span>Home<\/a> <span class=\"delimiter\">\/<\/span> <\/li><li>Case<\/li><\/ul><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"675\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2021\/12\/obos-ninetech-case-1024x675.jpg\" alt=\"\" class=\"wp-image-6712\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/obos-ninetech-case-1024x675.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/obos-ninetech-case-800x527.jpg 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/obos-ninetech-case-768x506.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/obos-ninetech-case-1536x1012.jpg 1536w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/obos-ninetech-case-2048x1350.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h1 class=\"wp-block-heading\">Design and order your dream house<\/h1>\n\n\n\n<div class=\"dbyh-preamble dbyh-preamble--small\">\n\t<span>Sm\u00e5landsvillan wants buying a new house to be easy, enjoyable, and safe. At sm\u00e5landsvillan.se, you get information and inspiration about houses. You can also build and order your dream house online, with full transparency into all costs and details.<\/span>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\">Sm\u00e5landsvillan.se<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sm\u00e5landsVillan was founded in 1997 and is part of Sweden&#8217;s leading housing group OBOS Sverige AB. With Sm\u00e5land ingenuity and innovative solutions, Sm\u00e5landsVillan offers a lot for the money.<\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 60px; --tablet-height: 60px; --mobile-height: 60px;\">\n    <\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"170\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2019\/12\/obos-logo-5.jpg\" alt=\"\" class=\"wp-image-4016\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"280\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2021\/12\/Kundlogotyp-smalandsvillan-1024x280.png\" alt=\"\" class=\"wp-image-6742\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Kundlogotyp-smalandsvillan-1024x280.png 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Kundlogotyp-smalandsvillan-800x218.png 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Kundlogotyp-smalandsvillan-768x210.png 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Kundlogotyp-smalandsvillan-1536x419.png 1536w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Kundlogotyp-smalandsvillan.png 1835w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 80px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Quick facts<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The &#8220;Build your house online&#8221; platform Husbyggaren is the market&#8217;s most complete product configurator and sales support platform. It supports buyers and sellers throughout the entire process.<\/li>\n\n\n\n<li>In the first year, almost 10,000 people had built and saved a house in Husbyggaren, and optional sales increased significantly.<\/li>\n\n\n\n<li>In 2019, sm\u00e5landsvillan.se was named &#8220;best lead-generating website&#8221; at the EpiServer Awards.<\/li>\n\n\n\n<li>Ninetech has been a digital partner for Sm\u00e5landsVillan since 2006.<\/li>\n<\/ul>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2018\/06\/screenshot-smalandsvillan2-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"565\" data-id=\"2007\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2018\/06\/screenshot-smalandsvillan2-1024x565.jpg\" alt=\"\" class=\"wp-image-2007\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-smalandsvillan2-1024x565.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-smalandsvillan2-800x442.jpg 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-smalandsvillan2-768x424.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-smalandsvillan2-1536x848.jpg 1536w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-smalandsvillan2-2048x1131.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2018\/06\/screenshot-smalandsvillan4-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"556\" data-id=\"2009\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2018\/06\/screenshot-smalandsvillan4-1024x556.jpg\" alt=\"\" class=\"wp-image-2009\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-smalandsvillan4-1024x556.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-smalandsvillan4-800x434.jpg 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-smalandsvillan4-768x417.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-smalandsvillan4-1536x833.jpg 1536w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-smalandsvillan4-2048x1111.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 80px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\">Challenge<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The rapid development of consumers searching for information and shopping online has also reached house manufacturers. The same research and purchase behavior that we see in much \u201csimpler\u201d industries \u2013 for example, fashion or home electronics \u2013 increasingly characterizes today\u2019s purchasing process in the housing industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do you give the customer the correct information at the right time during the customer journey, from early research and inspiration to increasingly detailed facts and preparations to finally offering the customer the opportunity to build their house online?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sm\u00e5landsvillan learned from how industry colleagues acted but then chose its own course, aiming to offer the market\u2019s best customer experience.<\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n<\/div><section class=\"page_section page_section--quote align-wrap align-wrap-full\">\n<div class=\"dbyh-quote alignfull\">\n\t<span class=\"dbyh-quote__quote\"><span class=\"mark\">&#8220;<\/span>Our ambition was to create the market&#8217;s best &#8220;Build your house online&#8221; platform, and I believe we have done that. Husbygggaren focuses entirely on the end customer but is also a well-thought-out platform for those who work with sales and administration at Sm\u00e5landsvillan.<span class=\"mark\">&#8220;<\/span><\/span>\n\t\t\t<span class=\"dbyh-quote__person\">&#8212; Mattias Berglund, Ninetech<\/span>\n\t<\/div><\/section><div class=\"wrapper\">\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A new web platform was developed on EpiServer CMS, where simplicity, security, and clarity were the watchwords when designing the web and customer experience. With functions for personalized information and a concept for market automation, we were able to ensure that the right information was presented to the right visitors at the right time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On sm\u00e5landsvillan.se, you can find all the information about how to buy a house and in-depth information about each house model. What solidified Sm\u00e5landsvillan&#8217;s leading position was the development of the so-called Husbyggaren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Husbyggaren is a wholly customized sales platform and house configurator where the customer can create their dream house, test different choices, save, and finally send a complete document to Sm\u00e5landsvillan&#8217;s salesperson who can take the process further in the same platform before the final contract signing. Husbyggaren is fully integrated with CRM and business systems to streamline the sales process for Sm\u00e5landsvillan.<\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n<\/div><section class=\"page_section page_section--quote align-wrap align-wrap-full\">\n<div class=\"dbyh-quote alignfull\">\n\t<span class=\"dbyh-quote__quote\"><span class=\"mark\">&#8220;<\/span>We are incredibly pleased with our digital investment and will continue to advance our positions. We want to continue to be an industry leader and, together with Ninetech, offer the best customer experience online.<span class=\"mark\">&#8220;<\/span><\/span>\n\t\t\t<span class=\"dbyh-quote__person\">&#8212; Patrick Svanstr\u00f6m, Obos Sverige AB<\/span>\n\t<\/div><\/section><div class=\"wrapper\">\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\">Result<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since sm\u00e5landsvillan.se launched in spring 2017, over 10,000 houses have been built in Husbyggaren. It has quickly become Sm\u00e5landsvillan&#8217;s most important sales channel and has immediately affected sales. Since the launch, Sm\u00e5landsvillan has further strengthened its position in the market, and in the future, there is a complete focus on continuing to invest digitally.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Award-winning at Episerver Web Awards 2018<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the customers&#8217; warm reviews of sm\u00e5landsvillan.se and Husbyggaren, Sm\u00e5landsVillan, and Ninetech received further recognition for this successful venture during the EpiServer Web Awards 2018. There, sm\u00e5landsvillan.se was named &#8220;Best Lead Generating Website&#8221; by a jury that, among other things, noted that<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>&#8220;You get drawn into the customer journey; as a customer, you help create your own experience. The site encourages you to provide your information in well-considered places. The tone is disarming, and the entire website speaks to its target group. The site uses the digital channel innovatively for the industry.&#8221;<\/strong><\/em><\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<div class=\"dbyh-feature-grid\">\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"features-container features-container-three\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"features-container__grid-item  clickable-area\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2020\/06\/myresjohus-morgondagg-ninetech-e1591277435968-1024x972.jpg\" srcset=\"\" sizes=\"100vw\" alt=\"\" \/>\t\t\t\t\t\t\t\t<div class=\"features-container__grid-item__content\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"features-container__grid-item__content__heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ninetech.com\/en\/?p=4469\">Redesign av myresj\u00f6hus.se<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<p class=\"features-container__grid-item__content__text\"><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"features-container__grid-item  clickable-area\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/05\/epiawards.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/05\/epiawards.jpg 1000w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/05\/epiawards-800x800.jpg 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/05\/epiawards-150x150.jpg 150w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/05\/epiawards-768x768.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/05\/epiawards-375x375.jpg 375w\" sizes=\"100vw\" alt=\"\" \/>\t\t\t\t\t\t\t\t<div class=\"features-container__grid-item__content\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"features-container__grid-item__content__heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ninetech.com\/en\/?p=82\">Vinst p\u00e5 Episerver Web Awards med Sm\u00e5landsvillan<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<p class=\"features-container__grid-item__content__text\"><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"features-container__grid-item  clickable-area\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/05\/obos_hjula.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/05\/obos_hjula.jpg 640w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/05\/obos_hjula-150x150.jpg 150w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/05\/obos_hjula-375x375.jpg 375w\" sizes=\"100vw\" alt=\"\" \/>\t\t\t\t\t\t\t\t<div class=\"features-container__grid-item__content\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"features-container__grid-item__content__heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ninetech.com\/en\/?p=966\">Stora lanseringar f\u00f6r Obos<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<p class=\"features-container__grid-item__content__text\"><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>Design and order your dream house Sm\u00e5landsvillan.se Sm\u00e5landsVillan was founded in 1997 and is part of Sweden&#8217;s leading housing group OBOS Sverige AB. With Sm\u00e5land ingenuity and innovative solutions, Sm\u00e5landsVillan offers a lot for the money. Quick facts Challenge The rapid development of consumers searching for information and shopping online has also reached house manufacturers. [&hellip;]<\/p>\n","protected":false},"featured_media":6712,"template":"","case-category":[112],"class_list":["post-12727","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-obos-sverige"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sm\u00e5landsVillan - Ninetech - en<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/en\/case\/smalandsvillan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sm\u00e5landsVillan - Ninetech - en\" \/>\n<meta property=\"og:description\" content=\"Design and order your dream house Sm\u00e5landsvillan.se Sm\u00e5landsVillan was founded in 1997 and is part of Sweden&#8217;s leading housing group OBOS Sverige AB. With Sm\u00e5land ingenuity and innovative solutions, Sm\u00e5landsVillan offers a lot for the money. Quick facts Challenge The rapid development of consumers searching for information and shopping online has also reached house manufacturers. 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