{"id":12729,"date":"2025-02-27T09:55:16","date_gmt":"2025-02-27T09:55:16","guid":{"rendered":"https:\/\/www.ninetech.com\/en\/?post_type=case&#038;p=12729"},"modified":"2025-05-15T14:27:59","modified_gmt":"2025-05-15T14:27:59","slug":"mascus","status":"publish","type":"case","link":"https:\/\/www.ninetech.com\/en\/case\/mascus\/","title":{"rendered":"Mascus"},"content":{"rendered":"<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/en\"><span class=\"show-for-sr\">Home page<\/span>Home<\/a> <span class=\"delimiter\">\/<\/span> <\/li><li>Case<\/li><\/ul><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2021\/12\/Mascus-ninetech-case-1024x682.jpg\" alt=\"\" class=\"wp-image-6720\" style=\"aspect-ratio:3\/2\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-1024x682.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-800x533.jpg 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-768x512.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-1536x1023.jpg 1536w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-2048x1364.jpg 2048w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-1920x1280.jpg 1920w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-1600x1067.jpg 1600w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-1440x960.jpg 1440w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-1280x853.jpg 1280w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-375x250.jpg 375w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h1 class=\"wp-block-heading\">Heavy vehicles visible on Google<\/h1>\n\n\n\n<div class=\"dbyh-preamble dbyh-preamble--small\">\n\t<span>On the marketplace mascus.se, you will find a wide range of buy and sell ads for used machinery and heavy vehicles. We have been working with search engine optimization (SEO) since 2008 and have placed Mascus in the top listings in Google for several hundred keywords.<\/span>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Over ten years of top rankings in Google<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Together with Mascus, we have used all the seniority in SEO required to create sustainable results in Google&#8217;s organic search results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quick facts<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2008, we started with just over a hundred keywords.<\/li>\n\n\n\n<li>Today, we work with thousands of keywords.<\/li>\n\n\n\n<li>Most of Mascus&#8217; selected keywords are in Google&#8217;s first place.<\/li>\n<\/ul>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 80px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\">The importance of choosing the right keywords<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO is about assessing which words are relevant. These words are called keywords or search terms. Sometimes, the term search phrases is also used, as a search can contain more than one word. In Mascus&#8217;s case, it was about reaching the highest position in the search engines for words that included &#8220;used&#8221; together with the vehicle or machine itself, for example, &#8220;used tractor&#8221; and &#8220;used tractors.&#8221; We compiled a solid keyword list with over a hundred different keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"228\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2019\/12\/google-traktor.jpg\" alt=\"\" class=\"wp-image-3958\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"121\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2019\/12\/google-traktor-serp-2.jpg\" alt=\"\" class=\"wp-image-4000\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As the keywords rose in the top list and more words took first place, we chose Mascus to expand the keyword list to include searches without the term used, i.e., tractor and tractors. In addition, we placed brands together with machine and vehicle models\u2014for example, John Deere 6420 or Scania R420. The total keyword list gradually grew even more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">On-page and off-page SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Initially, we focused on getting the right type of content into the marketplace from a search engine perspective, relevant to each individual keyword in the list. We worked with content texts and meta tags for each keyword and page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, the platform had some technical challenges. We found solutions together with Mascus, which we continue to do as Google regularly changes its algorithms.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"462\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2019\/12\/devices_new_se-1-800x462.png\" alt=\"\" class=\"wp-image-4054\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2019\/12\/devices_new_se-1-800x462.png 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2019\/12\/devices_new_se-1-1024x591.png 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2019\/12\/devices_new_se-1-768x443.png 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2019\/12\/devices_new_se-1.png 1440w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once we had advanced on-page SEO, we also started Offpage SEO by creating genuine and permanent links to the marketplace from other relevant websites. This was done according to Google&#8217;s guidelines to have a long-term effect on Mascus. The result has been very positive.<\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull has-westar-greige-30-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n\n<div class=\"dbyh-contact-cta\">\n\t<div class=\"dbyh-contact-cta__person\">\n\t\t<div class=\"dbyh-contact-cta__person__image\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/05\/Anders-Tufvesson-375x375.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/05\/Anders-Tufvesson-375x375.jpg 375w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/05\/Anders-Tufvesson-150x150.jpg 150w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/05\/Anders-Tufvesson-768x768.jpg 768w\" sizes=\"375px\" alt=\"\" \/>\t\t<\/div>\n\t\t<div class=\"dbyh-contact-cta__person__info\">\n\t\t\t<h5>Do you want to know more about SEO?<\/h5>\n\t\t\t<p>Talk to Anders who has worked in this field for over 20 years.<\/p>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__name\">Anders Tufvesson<\/span>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__title\">Strateg<\/span>\n\t\t\t<a href=\"tel:+4670&#53;&#53;16&#54;06\">+&#52;&#54;&#55;05&#53;166&#48;6<\/a>\n\t\t\t<a href=\"mailto:a&#110;&#100;&#101;&#114;s.tu&#102;&#118;e&#115;s&#111;n&#64;n&#105;&#110;&#101;&#116;e&#99;h.&#99;&#111;m\">&#97;nd&#101;&#114;s.tu&#102;ves&#115;&#111;&#110;&#64;&#110;&#105;n&#101;tec&#104;&#46;&#99;om<\/a>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"dbyh-contact-cta__info\">\n\t\t<h5>Curious about Mascus vehicles?<\/h5>\n\t\t<p>Whether you are a combine harvester or tractor speculator, visiting their website is worth it.<\/p>\n\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mascus.se\">To mascus.se<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>Heavy vehicles visible on Google Over ten years of top rankings in Google Together with Mascus, we have used all the seniority in SEO required to create sustainable results in Google&#8217;s organic search results. Quick facts The importance of choosing the right keywords SEO is about assessing which words are relevant. These words are called [&hellip;]<\/p>\n","protected":false},"featured_media":6720,"template":"","case-category":[117],"class_list":["post-12729","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-mascus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mascus - Ninetech - en<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/en\/case\/mascus\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mascus - Ninetech - en\" \/>\n<meta property=\"og:description\" content=\"Heavy vehicles visible on Google Over ten years of top rankings in Google Together with Mascus, we have used all the seniority in SEO required to create sustainable results in Google&#8217;s organic search results. 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