{"id":12763,"date":"2025-03-04T10:23:11","date_gmt":"2025-03-04T10:23:11","guid":{"rendered":"https:\/\/www.ninetech.com\/en\/?post_type=case&#038;p=12763"},"modified":"2026-04-08T14:13:06","modified_gmt":"2026-04-08T14:13:06","slug":"wurth","status":"publish","type":"case","link":"https:\/\/www.ninetech.com\/en\/case\/wurth\/","title":{"rendered":"W\u00fcrth"},"content":{"rendered":"<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/en\"><span class=\"show-for-sr\">Home page<\/span>Home<\/a> <span class=\"delimiter\">\/<\/span> <\/li><li>Case<\/li><\/ul><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2021\/12\/wurth-ninetech-case-1024x683.jpg\" alt=\"\" class=\"wp-image-6716\" style=\"aspect-ratio:3\/2\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-1024x682.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-800x533.jpg 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-768x512.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-1536x1024.jpg 1536w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-2048x1366.jpg 2048w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-1920x1280.jpg 1920w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-1600x1067.jpg 1600w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-1440x960.jpg 1440w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-1280x853.jpg 1280w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-375x250.jpg 375w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h1 class=\"wp-block-heading\">E-commerce for professionals<\/h1>\n\n\n\n<div class=\"dbyh-preamble dbyh-preamble--small\">\n\t<span>At wurth.se, customers can search for over 60,000 items. The digital store is fully integrated with the local stores. This is an e-commerce platform with professionals as its target group.<\/span>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\">Wurth.se \u2013 an e-commerce for professionals<\/h2>\n\n\n\n<p>W\u00fcrth is the world&#8217;s largest company in consumables for automotive workshops, craftsmen, construction companies, and industrial companies. Its e-commerce, with a B2B focus, serves thousands of customers daily who need the right equipment and materials.<\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 50px; --tablet-height: 30px; --mobile-height: 40px;\">\n    <\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"280\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2021\/12\/Kundlogotyp-wurth-1024x280.png\" alt=\"\" class=\"wp-image-6741\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Kundlogotyp-wurth-1024x280.png 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Kundlogotyp-wurth-800x219.png 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Kundlogotyp-wurth-768x210.png 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Kundlogotyp-wurth-1536x420.png 1536w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Kundlogotyp-wurth.png 1834w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 50px; --tablet-height: 30px; --mobile-height: 40px;\">\n    <\/div>\n\n\n<p><strong>Quick facts<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>W\u00fcrth is present in 84 countries, has 71,000 employees, and a turnover of 115 billion SEK.<\/li>\n\n\n\n<li>Wurth.se is built on Optimizely Content Cloud, inRiver PIM, and Apptus. Ninetech&#8217;s Azure Commerce Components are used as the eCommerce engine.<\/li>\n\n\n\n<li>On wurth.se, the customer can assemble their shopping cart but then place the order integrated via their purchasing system.<\/li>\n<\/ul>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n<\/div><section class=\"page_section page_section--quote align-wrap align-wrap-full\">\n<div class=\"dbyh-quote alignfull\">\n\t<span class=\"dbyh-quote__quote\"><span class=\"mark\">&#8220;<\/span>We are seeing strong growth in the digital part of our sales, and collaboration between channels is starting to take off in earnest. We now have a stable and agile digital foundation and are ready for our customers&#8217; high demands as we enter our next digital phase.<span class=\"mark\">&#8220;<\/span><\/span>\n\t\t\t<span class=\"dbyh-quote__person\">&#8212; Daniel Sundell, W\u00fcrth Svenska AB<\/span>\n\t<\/div><\/section><div class=\"wrapper\">\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\">Challenge<\/h3>\n\n\n\n<p>Structuring and refining the information about W\u00fcrth&#8217;s range of 200,000 stocked items in Sweden and Germany\u2014a range that includes everything from large machines to cleaning sprays and chocolate drinks. Another challenge was to create stable, easy-to-use, and easy-to-navigate digital solutions that also give a personal impression to the visitor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n\n\n\n<p>With strong growth and increased order volumes from month to month through the digital channel, the next step was to move W\u00fcrth to an omnichannel strategy. A step was taken towards improving the total business by taking advantage of the flows we had built up that provided the correct information in real-time in all channels. We believe that a fully integrated B2B e-commerce, an omnichannel approach, is a prerequisite for success in the fast-moving market we find ourselves in.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2018\/06\/screenshot-wurth-startpage-1024x553.jpg\" alt=\"\" class=\"wp-image-1930\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-wurth-startpage-1024x553.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-wurth-startpage-800x432.jpg 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-wurth-startpage-768x415.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-wurth-startpage-1536x830.jpg 1536w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/06\/screenshot-wurth-startpage-2048x1107.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Result \u2013 relaunch 2025<\/h3>\n\n\n\n<p>Our collaboration has made wurth.se the new generation of B2B e-commerce. The solution was relaunched in 2025 with a new, future-proof, modular technology stack. Some of the latest additions are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The new e-commerce platform is based on Ninetech&#8217;s Azure Commerce Components, uses inRiver PIM to manage all product information, and has Apptus for faster and better search with relevant personalized recommendations.<\/li>\n\n\n\n<li>Another important part of W\u00fcrth&#8217;s digital business has been connecting the web with physical stores. Selecting &#8220;your store,&#8221; local stock balances,&#8221; and the option to order online and &#8220;pick up in-store&#8221; are some examples of this.<\/li>\n\n\n\n<li>W\u00fcrth&#8217;s customers have the option of &#8220;PunchOut,&#8221; which means that they assemble their shopping cart online but then place the order integrated via their own purchasing system.<\/li>\n\n\n\n<li>The new website also allows brand-new customers to make their first purchase directly with a card or invoice without the cumbersome registration processes otherwise standard on B2B sites.<\/li>\n<\/ul>\n\n\n\n<p>&#8220;The launch of the new wurth.se is a major step forward in our digital development. In collaboration with Ninetech, we have combined industry-leading technology with tailored solutions to meet our customers&#8217; needs \u2013 regardless of whether they shop via e-commerce, app, or integration solutions. Ninetech has been a committed, flexible, and reliable partner throughout the project, and we are delighted with both the result and the collaboration. Together, we have created a platform that is both stable and future-proof, which gives us a strong foundation for continued growth in our digital sales.&#8221; \u2013 Ulf Stenberg, W\u00fcrth Sweden.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2025\/03\/InforM3.webp\" alt=\"\" class=\"wp-image-13963\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2025\/03\/swedbankpay-logo.png\" alt=\"\" class=\"wp-image-13965\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2025\/03\/Voyado_Main-logo_black_sdsRTXe5-.webp\" alt=\"\" class=\"wp-image-13966\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2025\/03\/BankID_logo.png\" alt=\"\" class=\"wp-image-13967\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2025\/03\/uc_black.avif\" alt=\"\" class=\"wp-image-13968\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"489\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2021\/10\/Plattform_InRiver-PIM-logo.png\" alt=\"PIM fr\u00e5n inRiver\" class=\"wp-image-5886\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/Plattform_InRiver-PIM-logo.png 1100w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/Plattform_InRiver-PIM-logo-800x356.png 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/Plattform_InRiver-PIM-logo-1024x455.png 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/Plattform_InRiver-PIM-logo-768x341.png 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>E-commerce for professionals Wurth.se \u2013 an e-commerce for professionals W\u00fcrth is the world&#8217;s largest company in consumables for automotive workshops, craftsmen, construction companies, and industrial companies. Its e-commerce, with a B2B focus, serves thousands of customers daily who need the right equipment and materials. Quick facts Challenge Structuring and refining the information about W\u00fcrth&#8217;s range [&hellip;]<\/p>\n","protected":false},"featured_media":6716,"template":"","case-category":[111],"class_list":["post-12763","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-wurth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>W\u00fcrth - Ninetech - en<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/en\/case\/wurth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"W\u00fcrth - Ninetech - en\" \/>\n<meta property=\"og:description\" content=\"E-commerce for professionals Wurth.se \u2013 an e-commerce for professionals W\u00fcrth is the world&#8217;s largest company in consumables for automotive workshops, craftsmen, construction companies, and industrial companies. 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