{"id":12994,"date":"2025-05-26T07:16:46","date_gmt":"2025-05-26T07:16:46","guid":{"rendered":"https:\/\/www.ninetech.com\/en\/?post_type=case&#038;p=12994"},"modified":"2025-05-26T07:16:48","modified_gmt":"2025-05-26T07:16:48","slug":"optimized-content-through-ai","status":"publish","type":"case","link":"https:\/\/www.ninetech.com\/en\/case\/optimized-content-through-ai\/","title":{"rendered":"Optimized content through AI"},"content":{"rendered":"<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull extra-narrow\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/en\"><span class=\"show-for-sr\">Home page<\/span>Home<\/a> <span class=\"delimiter\">\/<\/span> <\/li><li>Case<\/li><\/ul><\/nav><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2025\/03\/myresjohus-webbplats-1024x780.png\" alt=\"\" class=\"wp-image-12782\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong><strong>Optimized content through AI<\/strong><\/strong><\/h1>\n\n\n\n<div class=\"dbyh-preamble dbyh-preamble--small\">\n\t<span>Myresj\u00f6hus and Sm\u00e5landsVillan\u2019s websites are packed with valuable information \u2013 before, during and after the home-buying journey. By implementing Rek.AI, visitors now experience a more personal and relevant journey, with tailored content shown to the right person at the right time in their buying process.<\/span>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>A more personal and efficient experience<\/strong><\/h2>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 35px; --tablet-height: 35px; --mobile-height: 20px;\">\n    <\/div>\n\n\n<p>The use of <a href=\"http:\/\/rek.ai\/\">Rek.ai<\/a> is all about making <a href=\"https:\/\/www.smalandsvillan.se\/\">smalandsvillan.se<\/a> and <a href=\"https:\/\/www.myresjohus.se\/\">myresjohus.se<\/a> even more user-friendly. With an AI-powered recommendation engine, we can deliver a smoother, more personalised experience for every visitor.<\/p>\n\n\n\n<p>Smart technology dynamically adapts content \u2013 including subpages, news and events \u2013 based on the user\u2019s behaviour and interests. That means visitors find what matters most to them, faster.<\/p>\n\n\n\n<p>Navigation is also improved. New features like \u201cquick access\u201d buttons and customised menu suggestions make it easier to find the right content from the very first click.<\/p>\n\n\n\n<p>Search functionality has been enhanced, too. Thanks to AI-generated keyword suggestions \u2013 based on what other users are searching for \u2013 visitors now get better and more relevant results.<\/p>\n\n\n\n<p>All of this is designed to create a smoother, more engaging, and individually tailored digital experience.<br><br><\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 60px; --tablet-height: 60px; --mobile-height: 40px;\">\n    <\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"170\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2019\/12\/obos-logo-5.jpg\" alt=\"\" class=\"wp-image-4016\" style=\"width:351px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Strategy, design and tech \u2013 powered by Ninetech<\/h2>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 35px; --tablet-height: 35px; --mobile-height: 20px;\">\n    <\/div>\n\n\n<p class=\"has-text-align-center\">Ninetech has been a strategic digital partner to OBOS Sverige \u2013 with brands Sm\u00e5landsVillan and Myresj\u00f6hus \u2013 for over 15 years. Together, we explore how AI can elevate the customer experience and support OBOS Sverige\u2019s continued digital growth.<\/p>\n\n\n<div class=\"dbyh-button aligncenter\">\n\t<a href='\/en\/expertise\/digital-advisory\/'  class=\"dbyh-btn dbyh-btn--small dbyh-btn__without-arrow dbyh-btn--primary dbyh-btn--primary--solid\" >\n\t\tCurious? Reach out to one of our advisors \t\t<svg loading=\"lazy\" aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fal\" data-icon=\"arrow-right\" class=\"svg-inline--fa fa-arrow-right\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M443.7 266.8l-165.9 176C274.5 446.3 269.1 448 265.5 448c-3.986 0-7.988-1.375-11.16-4.156c-6.773-5.938-7.275-16.06-1.118-22.59L393.9 272H16.59c-9.171 0-16.59-7.155-16.59-15.1S7.421 240 16.59 240h377.3l-140.7-149.3c-6.157-6.531-5.655-16.66 1.118-22.59c6.789-5.906 17.27-5.469 23.45 1.094l165.9 176C449.4 251.3 449.4 260.7 443.7 266.8z\"><\/path><\/svg>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 120px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n\n<div class=\"wp-block-group has-westar-greige-10-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 120px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div>\n\n\n\n<div class=\"dbyh-contact-cta narrow\">\n\t<div class=\"dbyh-contact-cta__person\">\n\t\t<div class=\"dbyh-contact-cta__person__image\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-375x375.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-375x375.jpg 375w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-150x150.jpg 150w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-1280x1280.jpg 1280w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-1024x1024.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-768x768.jpg 768w\" sizes=\"375px\" alt=\"\" \/>\t\t<\/div>\n\t\t<div class=\"dbyh-contact-cta__person__info\">\n\t\t\t<h5>Looking for digital expertise?<\/h5>\n\t\t\t<p>Let\u2019s explore what\u2019s possible \u2013 together.<\/p>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__name\">Jonas Aronsson<\/span>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__title\">VD\/ CEO<\/span>\n\t\t\t<a href=\"tel:&#43;46&#55;&#51;07&#55;&#53;&#54;11\">&#43;467&#51;&#48;77&#53;&#54;&#49;1<\/a>\n\t\t\t<a href=\"mailto:&#106;&#111;&#110;&#97;&#115;&#46;aro&#110;&#115;so&#110;&#64;&#110;&#105;n&#101;&#116;&#101;&#99;h&#46;&#99;o&#109;\">&#106;ona&#115;&#46;&#97;r&#111;&#110;s&#115;o&#110;&#64;&#110;&#105;n&#101;&#116;e&#99;&#104;&#46;&#99;&#111;m<\/a>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"dbyh-contact-cta__info\">\n\t\t<h5>Want to talk to one of our senior digital advisors?<\/h5>\n\t\t<p>Don\u2019t hesitate to reach out.<\/p>\n\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/expertis\/digital-radgivning\/\">Meet our senior advisors<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 120px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Optimized content through AI A more personal and efficient experience The use of Rek.ai is all about making smalandsvillan.se and myresjohus.se even more user-friendly. With an AI-powered recommendation engine, we can deliver a smoother, more personalised experience for every visitor. Smart technology dynamically adapts content \u2013 including subpages, news and events \u2013 based on the [&hellip;]<\/p>\n","protected":false},"featured_media":12920,"template":"","case-category":[112],"class_list":["post-12994","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-obos-sverige"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimized content through AI - Ninetech - en<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/en\/case\/optimized-content-through-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimized content through AI - Ninetech - en\" \/>\n<meta property=\"og:description\" content=\"Optimized content through AI A more personal and efficient experience The use of Rek.ai is all about making smalandsvillan.se and myresjohus.se even more user-friendly. 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