{"id":13002,"date":"2025-04-15T11:00:42","date_gmt":"2025-04-15T11:00:42","guid":{"rendered":"https:\/\/www.ninetech.com\/en\/?post_type=case&#038;p=13002"},"modified":"2025-05-30T11:55:45","modified_gmt":"2025-05-30T11:55:45","slug":"an-innovative-product-meets-a-holistic-approach-to-communication","status":"publish","type":"case","link":"https:\/\/www.ninetech.com\/en\/case\/an-innovative-product-meets-a-holistic-approach-to-communication\/","title":{"rendered":"An innovative product meets a holistic approach to communication"},"content":{"rendered":"<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull extra-narrow\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull extra-narrow\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/en\"><span class=\"show-for-sr\">Home page<\/span>Home<\/a> <span class=\"delimiter\">\/<\/span> <\/li><li>Case<\/li><\/ul><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2025\/04\/Alize_rendering-1024x577.jpg\" alt=\"\" class=\"wp-image-13198\" style=\"aspect-ratio:16\/9;object-fit:cover\"\/><\/figure>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 80px; --tablet-height: 45px; --mobile-height: 15px;\">\n    <\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong>An innovative product meets a holistic approach to communication<\/strong><\/h1>\n\n\n\n<div class=\"dbyh-preamble dbyh-preamble--small\">\n\t<span>When NIMO, one of the largest manufacturers of energy-efficient drying solutions for public, communal, and private environments, launched its new product, Aliz\u00e9 Steaming Cabinet, it was not just about new technology \u2013 but about challenging what a product launch traditionally looks like in the manufacturing industry. Together with Ninetech, they took a holistic approach to everything from strategy and concept to design, content, campaign, and launch events.<\/span>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 80px; --tablet-height: 45px; --mobile-height: 15px;\">\n    <\/div>\n\n\n<div class=\"dbyh-quote\">\n\t<span class=\"dbyh-quote__quote\"><span class=\"mark\">&#8220;<\/span>It is exciting and inspiring to work with a client who dares to invest and change how a product is launched in that industry.<span class=\"mark\">&#8220;<\/span><\/span>\n\t\t\t<span class=\"dbyh-quote__person\">&#8212; Jon Skoglund, Art Director at Ninetech<\/span>\n\t<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 80px; --tablet-height: 45px; --mobile-height: 15px;\">\n    <\/div>\n\n\n<div class=\"dbyh-content-accordion alignwide\">\n\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item\">\n\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__heading\">\n\t\t\t\t\t<h4>Visual storytelling at the center<\/h4>\n\t\t\t\t\t<div class=\"toggle-icon\">\n\t\t\t\t\t\t<span class=\"toggle-icon__vert\"><\/span>\n\t\t\t\t\t\t<span class=\"toggle-icon__hori\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"content-toggle-element\">\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content \">\n\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__text\">\n\t\t\t\t\t\t\t<p>The launch hub was a new, interactive landing page on NIMO\u2019s website. Here, the Aliz\u00e9 Steaming Cabinet\u2019s features and innovations are highlighted through a scroll-telling approach, where graphics, animations, and 3D models are woven together to create a coherent story about the product.<\/p>\n<p>Built-in Optimizely CMS, the campaign page exemplifies how modern technology and user-centric design meet \u2013 from a clear structure to a visual experience that engages from the first click. The technical renderings that provide a deeper understanding of function and value were developed in collaboration with FA Works.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__cta\">\n\t\t\t\t\t\t\t\t<h5>Curious about the result<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.nimoverken.com\/alize\">See the launch page<\/a><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item\">\n\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__heading\">\n\t\t\t\t\t<h4>A campaign in several dimensions<\/h4>\n\t\t\t\t\t<div class=\"toggle-icon\">\n\t\t\t\t\t\t<span class=\"toggle-icon__vert\"><\/span>\n\t\t\t\t\t\t<span class=\"toggle-icon__hori\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"content-toggle-element\">\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content no-cta\">\n\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__text\">\n\t\t\t\t\t\t\t<p>The launch effort began with extensive research into industry communication standards. The result was a campaign strategy that combines traditional and digital channels to reach, engage, and convert.<\/p>\n<ul>\n<li>Content-driven social and digital media advertising has multiple phases \u2013 from building awareness to conversion.<\/li>\n<li>Promotional videos and articles that highlight both the technical excellence of the product and the benefits for end users.<\/li>\n<li>PR activities targeting both news and industry media to broaden reach.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item\">\n\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__heading\">\n\t\t\t\t\t<h4>An event that set the tone<\/h4>\n\t\t\t\t\t<div class=\"toggle-icon\">\n\t\t\t\t\t\t<span class=\"toggle-icon__vert\"><\/span>\n\t\t\t\t\t\t<span class=\"toggle-icon__hori\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"content-toggle-element\">\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content no-cta\">\n\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__text\">\n\t\t\t\t\t\t\t<p>To further strengthen the experience of Aliz\u00e9 and create a unique connection with the target group, a physical launch event was also held \u2013 tailored to reflect the product&#8217;s character. With a common thread in the theme, NIMO took the position as a courageous and future-driven player in its industry.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item\">\n\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__heading\">\n\t\t\t\t\t<h4>More than a product \u2013 part of a journey<\/h4>\n\t\t\t\t\t<div class=\"toggle-icon\">\n\t\t\t\t\t\t<span class=\"toggle-icon__vert\"><\/span>\n\t\t\t\t\t\t<span class=\"toggle-icon__hori\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"content-toggle-element\">\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content no-cta\">\n\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__text\">\n\t\t\t\t\t\t\t<p>A close collaboration where technology, creativity, and strategy are connected \u2013 creates the conditions for a stronger offering and a clearer footprint on the market.<\/p>\n<p>The launch of the Aliz\u00e9 Steaming Cabinet is a strategic part of the larger work that Ninetech is doing with NIMO \u2013 where brand development, communication, and digitalization interact to lift NIMO towards a new market position.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n\n<div class=\"dbyh-contact-cta\">\n\t<div class=\"dbyh-contact-cta__person\">\n\t\t<div class=\"dbyh-contact-cta__person__image\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-375x375.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-375x375.jpg 375w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-150x150.jpg 150w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-1280x1280.jpg 1280w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-1024x1024.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-768x768.jpg 768w\" sizes=\"375px\" alt=\"\" \/>\t\t<\/div>\n\t\t<div class=\"dbyh-contact-cta__person__info\">\n\t\t\t<h5>Do you want to create a better experience for your customers?<\/h5>\n\t\t\t<p>Contact me for a no-obligation dialogue.<\/p>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__name\">Jonas Aronsson<\/span>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__title\">VD\/ CEO<\/span>\n\t\t\t<a href=\"tel:+&#52;&#54;7&#51;0&#55;&#55;5&#54;1&#49;\">&#43;&#52;&#54;73077561&#49;<\/a>\n\t\t\t<a href=\"mailto:&#106;ona&#115;.&#97;r&#111;nsson&#64;n&#105;netec&#104;&#46;&#99;&#111;&#109;\">&#106;on&#97;&#115;&#46;a&#114;o&#110;&#115;son&#64;&#110;&#105;net&#101;&#99;&#104;.co&#109;<\/a>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"dbyh-contact-cta__info\">\n\t\t<h5>Do you also want to work on exciting projects?<\/h5>\n\t\t<p>We may have an opening that suits you.<\/p>\n\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ninetech.teamtailor.com\/\">Go to our career site<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\"><\/div><\/div>\n<\/section><div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>An innovative product meets a holistic approach to communication<\/p>\n","protected":false},"featured_media":13009,"template":"","case-category":[126],"class_list":["post-13002","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-nimo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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