{"id":13006,"date":"2025-01-20T11:43:41","date_gmt":"2025-01-20T11:43:41","guid":{"rendered":"https:\/\/www.ninetech.com\/en\/?post_type=case&#038;p=13006"},"modified":"2025-05-30T11:52:16","modified_gmt":"2025-05-30T11:52:16","slug":"an-optimized-website-for-a-smooth-mountain-vacation","status":"publish","type":"case","link":"https:\/\/www.ninetech.com\/en\/case\/an-optimized-website-for-a-smooth-mountain-vacation\/","title":{"rendered":"An optimized website for a smooth mountain vacation"},"content":{"rendered":"<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull extra-narrow\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/en\"><span class=\"show-for-sr\">Home page<\/span>Home<\/a> <span class=\"delimiter\">\/<\/span> <\/li><li>Case<\/li><\/ul><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2021\/12\/skistar_OM_trysil_barn-3-1-1024x683.jpg\" alt=\"\" class=\"wp-image-6416\" style=\"aspect-ratio:3\/2\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-1024x682.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-800x533.jpg 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-768x512.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-1536x1024.jpg 1536w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-2048x1365.jpg 2048w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-1920x1280.jpg 1920w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-1600x1067.jpg 1600w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-1440x960.jpg 1440w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-1280x853.jpg 1280w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-375x250.jpg 375w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong>An optimized website for a smooth mountain vacation<\/strong><\/h1>\n\n\n\n<div class=\"dbyh-preamble dbyh-preamble--small\">\n\t<span>SkiStar.com is a comprehensive website with many visitors and constantly updated content. Through Ninetech&#8217;s Marketing as a Service (MaaS) approach, SkiStar has strengthened its work in SEO, digital analytics, and communications\u2014efforts that free up time and resources to focus on its core business: creating unforgettable mountain experiences all year round.<\/span>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Find the right information easier<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure that exemplary visitors find their website and can easily access relevant information, we have supported SkiStar with ongoing SEO consulting. During 2024\u20132025, we have followed a positive development: increased organic traffic, improved average click-through rate (CTR), and higher rankings in search results \u2013 on average, two positions better than the previous year. The average click-through rate (CTR) has increased from 13.1 percent to 19.3 percent, which corresponds to an improvement of approximately 47 percent. At the same time, the average position in search results has improved from 9.8 to 8.1 \u2013 an improvement of roughly 17 percent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although several factors affect these results, we see signs that continuous optimization and strategic guidance have had a positive effect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Insights that make a difference<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We have collaborated closely with SkiStar, where we continuously contribute with analysis and follow-up. Our role includes advice on selecting measurement points and KPIs and the practical work of ensuring the correct implementation of the tools used. SkiStar itself has a well-established structure for follow-up, where both editors and management regularly receive data linked to sales and user behavior. This gives the entire organization good visibility and the opportunity to act on the right insights. When needed, we go deeper into the analysis and assist with concrete suggestions for improvements and optimizations. In the case of major strategic choices, we act as a supporting sounding board so that decisions can be made with user data as a basis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A more user-friendly website<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SkiStar.com is an extensive website with many subpages and sales messages, which places high demands on structure and clear communication. Together, we have worked to update the website by removing irrelevant content and organizing the information in a more easily navigable way. With a uniform tone, it has become easier for visitors to find what they are looking for and absorb the messages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The right expertise at the right time<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Through our Marketing as a Service approach, SkiStar has been able to tap into expertise in multiple areas tailored to their needs. Together, we have worked to make the website more visible and searchable, which has led to increased organic traffic and a better understanding of how visitors use it. The clearer structure and improved navigation also contribute to a stronger customer experience and an easier-to-adopt brand.<\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>An optimized website for a smooth mountain vacation Find the right information easier To ensure that exemplary visitors find their website and can easily access relevant information, we have supported SkiStar with ongoing SEO consulting. During 2024\u20132025, we have followed a positive development: increased organic traffic, improved average click-through rate (CTR), and higher rankings in [&hellip;]<\/p>\n","protected":false},"featured_media":6416,"template":"","case-category":[110],"class_list":["post-13006","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-skistar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An optimized website for a smooth mountain vacation - Ninetech - en<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/en\/case\/an-optimized-website-for-a-smooth-mountain-vacation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An optimized website for a smooth mountain vacation - Ninetech - en\" \/>\n<meta property=\"og:description\" content=\"An optimized website for a smooth mountain vacation Find the right information easier To ensure that exemplary visitors find their website and can easily access relevant information, we have supported SkiStar with ongoing SEO consulting. During 2024\u20132025, we have followed a positive development: increased organic traffic, improved average click-through rate (CTR), and higher rankings in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ninetech.com\/en\/case\/an-optimized-website-for-a-smooth-mountain-vacation\/\" \/>\n<meta property=\"og:site_name\" content=\"Ninetech - en\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-30T11:52:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/case\\\/an-optimized-website-for-a-smooth-mountain-vacation\\\/\",\"url\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/case\\\/an-optimized-website-for-a-smooth-mountain-vacation\\\/\",\"name\":\"An optimized website for a smooth mountain vacation - Ninetech - en\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/case\\\/an-optimized-website-for-a-smooth-mountain-vacation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/case\\\/an-optimized-website-for-a-smooth-mountain-vacation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/12\\\/skistar_OM_trysil_barn-3-1-scaled.jpg\",\"datePublished\":\"2025-01-20T11:43:41+00:00\",\"dateModified\":\"2025-05-30T11:52:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/case\\\/an-optimized-website-for-a-smooth-mountain-vacation\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ninetech.com\\\/en\\\/case\\\/an-optimized-website-for-a-smooth-mountain-vacation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/case\\\/an-optimized-website-for-a-smooth-mountain-vacation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/12\\\/skistar_OM_trysil_barn-3-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/12\\\/skistar_OM_trysil_barn-3-1-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/case\\\/an-optimized-website-for-a-smooth-mountain-vacation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kundcase\",\"item\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/case\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"An optimized website for a smooth mountain vacation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/\",\"name\":\"Ninetech - en\",\"description\":\"Experts in digital development\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ninetech.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"An optimized website for a smooth mountain vacation - Ninetech - en","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ninetech.com\/en\/case\/an-optimized-website-for-a-smooth-mountain-vacation\/","og_locale":"en_GB","og_type":"article","og_title":"An optimized website for a smooth mountain vacation - Ninetech - en","og_description":"An optimized website for a smooth mountain vacation Find the right information easier To ensure that exemplary visitors find their website and can easily access relevant information, we have supported SkiStar with ongoing SEO consulting. During 2024\u20132025, we have followed a positive development: increased organic traffic, improved average click-through rate (CTR), and higher rankings in [&hellip;]","og_url":"https:\/\/www.ninetech.com\/en\/case\/an-optimized-website-for-a-smooth-mountain-vacation\/","og_site_name":"Ninetech - en","article_modified_time":"2025-05-30T11:52:16+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ninetech.com\/en\/case\/an-optimized-website-for-a-smooth-mountain-vacation\/","url":"https:\/\/www.ninetech.com\/en\/case\/an-optimized-website-for-a-smooth-mountain-vacation\/","name":"An optimized website for a smooth mountain vacation - Ninetech - en","isPartOf":{"@id":"https:\/\/www.ninetech.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ninetech.com\/en\/case\/an-optimized-website-for-a-smooth-mountain-vacation\/#primaryimage"},"image":{"@id":"https:\/\/www.ninetech.com\/en\/case\/an-optimized-website-for-a-smooth-mountain-vacation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-scaled.jpg","datePublished":"2025-01-20T11:43:41+00:00","dateModified":"2025-05-30T11:52:16+00:00","breadcrumb":{"@id":"https:\/\/www.ninetech.com\/en\/case\/an-optimized-website-for-a-smooth-mountain-vacation\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ninetech.com\/en\/case\/an-optimized-website-for-a-smooth-mountain-vacation\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ninetech.com\/en\/case\/an-optimized-website-for-a-smooth-mountain-vacation\/#primaryimage","url":"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-scaled.jpg","contentUrl":"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/skistar_OM_trysil_barn-3-1-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.ninetech.com\/en\/case\/an-optimized-website-for-a-smooth-mountain-vacation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ninetech.com\/en\/"},{"@type":"ListItem","position":2,"name":"Kundcase","item":"https:\/\/www.ninetech.com\/en\/case\/"},{"@type":"ListItem","position":3,"name":"An optimized website for a smooth mountain vacation"}]},{"@type":"WebSite","@id":"https:\/\/www.ninetech.com\/en\/#website","url":"https:\/\/www.ninetech.com\/en\/","name":"Ninetech - en","description":"Experts in digital development","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ninetech.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/www.ninetech.com\/en\/wp-json\/wp\/v2\/case\/13006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ninetech.com\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.ninetech.com\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ninetech.com\/en\/wp-json\/wp\/v2\/media\/6416"}],"wp:attachment":[{"href":"https:\/\/www.ninetech.com\/en\/wp-json\/wp\/v2\/media?parent=13006"}],"wp:term":[{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.ninetech.com\/en\/wp-json\/wp\/v2\/case-category?post=13006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}