{"id":13387,"date":"2026-07-02T09:25:33","date_gmt":"2026-07-02T09:25:33","guid":{"rendered":"https:\/\/www.ninetech.com\/en\/?post_type=case&#038;p=13387"},"modified":"2026-07-02T10:03:44","modified_gmt":"2026-07-02T10:03:44","slug":"13387","status":"publish","type":"case","link":"https:\/\/www.ninetech.com\/en\/case\/13387\/","title":{"rendered":"E-commerce for \u00c5bro Bryggeri"},"content":{"rendered":"<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/en\"><span class=\"show-for-sr\">Home page<\/span>Home<\/a> <span class=\"delimiter\">\/<\/span> <\/li><li>Case<\/li><\/ul><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/byggeri-tapp-1024x576-1.jpg\" alt=\"\" class=\"wp-image-13388\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/byggeri-tapp-1024x576-1.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/byggeri-tapp-1024x576-1-800x450.jpg 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/byggeri-tapp-1024x576-1-768x432.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/byggeri-tapp-1024x576-1-375x211.jpg 375w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h1 class=\"wp-block-heading\">Modern B2B Portal That Simplifies Ordering for HoReCa<\/h1>\n\n\n\n<div class=\"dbyh-preamble dbyh-preamble--small\">\n\t<span>\u00c5bro Bryggerier is Sweden\u2019s oldest family-owned brewery, with a strong brand and a broad range of beer, cider, water and soft drinks. With a large and varied customer base within the HoReCa segment (hotels, restaurants and catering), the demands for a more efficient, digital and self-service ordering process increased. To meet market expectations and stay in line with, and ahead of, its competitors, \u00c5bro chose to digitalize its B2B business through a modern e-commerce portal tailored to professional customers.<\/span>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Digital Sales Tailored to HoReCa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Together with \u00c5bro, we are developing a B2B portal where restaurants, bars and other HoReCa customers can easily place orders, access their assortment and work within a structured digital flow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The solution is adapted to \u00c5bro\u2019s business logic, with customer-specific assortments, prices and delivery terms \u2013 giving customers the ability to manage their orders themselves whenever it suits them.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Efficient Order Management and Increased Self-Service<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The portal brings the entire ordering process together in one single flow, from product selection to order history and follow-up. Through a clear structure and high usability, the need for manual handling is reduced, while the risk of incorrect orders is minimised.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For \u00c5bro, this means better control and more efficient internal processes. For customers, it means a simpler and more accessible purchasing experience.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Scalable Platform for Future Development<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The solution is built on Ninetech\u2019s modular framework for <a href=\"https:\/\/www.ninetech.com\/en\/platforms\/azure-commerce-framework\/\">B2B commerce<\/a> and customer portals, providing \u00c5bro a stable foundation for further developing its digital business over time. The platform is ready to grow in line with new offerings, changing customer needs and increased volumes \u2013 without compromising performance or user experience.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<div class=\"dbyh-quote\">\n\t<span class=\"dbyh-quote__quote\"><span class=\"mark\">&#8220;<\/span>We are incredibly proud to have had the opportunity to help a well-established company like \u00c5bro Bryggerier digitalize its sales process.<span class=\"mark\">&#8220;<\/span><\/span>\n\t\t\t<span class=\"dbyh-quote__person\">&#8212; Bj\u00f6rn Johannessen, Head of Sales at Ninetech<\/span>\n\t<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n\n<div class=\"dbyh-image-content dbyh-image-content--image-right\">\n\t<div class=\"dbyh-image-content__content\">\n\t\t<div class=\"dbyh-image-content__content__text\">\n\t\t\t<h2>The Result<\/h2>\n\t\t\t<ul>\n<li>More efficient order management and fewer incorrect orders<\/li>\n<li>Increased self-service for HoReCa customers<\/li>\n<li>Reduced internal manual administration<\/li>\n<li>A unified and scalable digital sales channel<\/li>\n<li>A stable foundation for continued digital development<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t<\/div>\n\t<div class=\"dbyh-image-content__image\">\n\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/abro-bryggeri-glas-1600x1080-1.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/abro-bryggeri-glas-1600x1080-1.jpg 1600w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/abro-bryggeri-glas-1600x1080-1-800x540.jpg 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/abro-bryggeri-glas-1600x1080-1-1024x691.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/abro-bryggeri-glas-1600x1080-1-768x518.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/abro-bryggeri-glas-1600x1080-1-1536x1037.jpg 1536w\" sizes=\"(min-width: 1600px) 1024px, (min-width: 1371px) 50vw, (min-width: 768px) 768px, 100vw\" alt=\"\" \/>\t<\/div>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 80px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>Modern B2B Portal That Simplifies Ordering for HoReCa Digital Sales Tailored to HoReCa Together with \u00c5bro, we are developing a B2B portal where restaurants, bars and other HoReCa customers can easily place orders, access their assortment and work within a structured digital flow. The solution is adapted to \u00c5bro\u2019s business logic, with customer-specific assortments, prices [&hellip;]<\/p>\n","protected":false},"featured_media":13388,"template":"","case-category":[129],"class_list":["post-13387","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-abro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce for \u00c5bro Bryggeri - Ninetech - en<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/en\/case\/13387\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce for \u00c5bro Bryggeri - Ninetech - en\" \/>\n<meta property=\"og:description\" content=\"Modern B2B Portal That Simplifies Ordering for HoReCa Digital Sales Tailored to HoReCa Together with \u00c5bro, we are developing a B2B portal where restaurants, bars and other HoReCa customers can easily place orders, access their assortment and work within a structured digital flow. 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