{"id":12891,"date":"2025-04-10T14:09:54","date_gmt":"2025-04-10T14:09:54","guid":{"rendered":"https:\/\/www.ninetech.com\/en\/?page_id=12891"},"modified":"2026-02-20T15:07:51","modified_gmt":"2026-02-20T15:07:51","slug":"cpq-product-configurator","status":"publish","type":"page","link":"https:\/\/www.ninetech.com\/en\/solutions\/cpq-product-configurator\/","title":{"rendered":"CPQ &amp; product configurator"},"content":{"rendered":"<\/div><section class=\"page_section page_section--billboard-hero align-wrap align-wrap-full\">\n\n<div class=\"dbyh-billboard-hero alignfull size-hero-small\">\n\t<!-- (min-width: 1600px) 768px, (min-width: 1200px) 690px, (min-width: 992px) 512px, (min-width: 544px) 690px, calc(100vw - 30px) -->\n\n\t<img decoding=\"async\" loading=\"eager\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/cpq-theme-1600x900.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/cpq-theme-1600x900.jpg 1600w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/cpq-theme-800x450.jpg 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/cpq-theme-1024x576.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/cpq-theme-768x432.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/cpq-theme-1536x864.jpg 1536w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/cpq-theme-1440x810.jpg 1440w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/cpq-theme-1280x720.jpg 1280w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/cpq-theme-375x211.jpg 375w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/cpq-theme.jpg 1920w\" sizes=\"100vw\" alt=\"\" \/>\t<div class=\"dbyh-billboard-hero__content\">\n\t\t<div class=\"dbyh-billboard-hero__content__inner has-small-text has-light-text has-dark-background\">\n\t\t\t<h1>CPQ &amp; product configurator<\/h1>\n\t\t\t\t\t\t\t<span class=\"dbyh-billboard-hero__content__inner__sub\">Automate the sales process for complex products<\/span>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\t<\/div><\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull has-westar-greige-30-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/en\"><span class=\"show-for-sr\">Home page<\/span>Home<\/a> <span class=\"delimiter\">\/<\/span> <\/li><li>Page<\/li><\/ul><\/nav>\n\n\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-preamble dbyh-preamble--big\">\n\t<span>Sell complex products faster, with fewer errors and stronger margin control. With CPQ and product configurators, you automate configuration, pricing, and quotation \u2013 enabling more people in your organization to sell correctly every time, or allowing customers to handle a larger part of the process themselves.<\/span>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 140px; --tablet-height: 100px; --mobile-height: 100px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-dove-gray-color has-text-color has-link-color wp-elements-1\"><strong>Houses, industrial machinery, services \u2013 configure, price, and quote without friction<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The trend toward digitalizing B2B buying journeys remains strong. Gartner estimates that 80% of all B2B interactions will take place in digital channels by 2025, and that 61% of B2B buyers prefer a sales experience without interacting with a sales representative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What does this mean for you?<br>The buying process requires self-service, guidance, and simplicity \u2013 not more sales pitches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\">Optimizing the sales process<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A CPQ solution from Ninetech connects frontend sales with backend delivery, creating a seamless go-to-market and sales process where the entire organization works within the same flow.<\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 75px; --tablet-height: 45px; --mobile-height: 35px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\">When CPQ becomes business-critical<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The nature of your business and your product and service offering largely determine when CPQ becomes relevant.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complex products<\/strong> with multiple variants and configurable options (e.g., industrial equipment, engineered products, or complex services) require rule-based configuration to avoid errors.<\/li>\n\n\n\n<li><strong>Large catalogs &amp; self-service<\/strong> \u2013 make it easy for non-experts to find, compare, and configure products through B2B portals, which is common in distribution-driven businesses.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Our Product Configurator and CPQ (Configure-Price-Quote) solutions handle highly complex products that can be configured in virtually unlimited steps and variants. They always feature an intuitive interface for internal users and can also be exposed directly to end customers.<\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 75px; --tablet-height: 45px; --mobile-height: 35px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\">Standard solution or tailored approach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are standard solutions \u2013 often sold as add-ons to ERP or CRM platforms \u2013 that offer CPQ and product configuration. However, these solutions typically struggle to meet the needs of complex and composite products, such as advanced rule management, UI\/UX requirements, integrations, customized pricing, and tailored quote formats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And as standardized solutions, they are difficult (often impossible) to adapt to customer-specific requirements. As a result, you often end up with a solution that only takes you halfway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ninetech has developed several frameworks as part of our Microsoft Azure application architecture. These frameworks include the functionality and business logic required to meet the demands of complex products. Based on our framework, we tailor a solution that matches your exact requirements and business needs. We support you all the way \u2013 from pre-study and requirements gathering to UX for sales teams and customers, integrations (ERP\/PIM\/CAD), and implementation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The OBOS CPQ platform is one example of a solution we have delivered.<\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 75px; --tablet-height: 45px; --mobile-height: 35px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\">The impact you can expect<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect sales, quoting, and production in one cohesive digital process with shorter sales cycles<\/li>\n\n\n\n<li>Reduced costs for sales and quotation work through automation<\/li>\n\n\n\n<li>Fewer order errors and lower production costs<\/li>\n\n\n\n<li>Digitize your sales team\u2019s expertise \u2013 making it accessible and scalable across the organization<\/li>\n\n\n\n<li>Faster time-to-market for new products<\/li>\n\n\n\n<li>Higher win rates and protected margins<\/li>\n<\/ul>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 75px; --tablet-height: 45px; --mobile-height: 35px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull has-westar-greige-10-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n<\/div><section class=\"page_section page_section--quote align-wrap align-wrap-full\">\n<div class=\"dbyh-quote alignfull\">\n\t<span class=\"dbyh-quote__quote\"><span class=\"mark\">&#8220;<\/span>Our customers report up to a 90% reduction in sales admin time after implementing their CPQ solution with us.<span class=\"mark\">&#8220;<\/span><\/span>\n\t<\/div><\/section><div class=\"wrapper\">\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 120px; --tablet-height: 100px; --mobile-height: 100px;\">\n    <\/div>\n\n\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"dbyh-image-content dbyh-image-content--image-right\">\n\t<div class=\"dbyh-image-content__content\">\n\t\t<div class=\"dbyh-image-content__content__text\">\n\t\t\t<h2>Obos CPQ<\/h2>\n\t\t\t<p>Obos Sverige has automated the entire journey from house design to finished quote. Their CPQ solution, built in Microsoft Azure, integrates with Autodesk 3D, ERP systems, and more.<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t<div class=\"dbyh-image-content__image\">\n\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/cpq-plattform-1.png\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/cpq-plattform-1.png 958w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/cpq-plattform-1-800x778.png 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/cpq-plattform-1-768x747.png 768w\" sizes=\"(min-width: 1600px) 1024px, (min-width: 1371px) 50vw, (min-width: 768px) 768px, 100vw\" alt=\"\" \/>\t<\/div>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 75px; --tablet-height: 55px; --mobile-height: 40px;\">\n    <\/div>\n\n\n\n<div class=\"dbyh-image-content dbyh-image-content--image-left\">\n\t<div class=\"dbyh-image-content__content\">\n\t\t<div class=\"dbyh-image-content__content__text\">\n\t\t\t<h2>CPQ for air purification that saves lives<\/h2>\n\t\t\t<p>Absolent Air Care Group, a world leader in air purification, is expanding globally. With their CPQ solution, they\u2019ve ensured an efficient and modern way to sell their advanced systems.<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t<div class=\"dbyh-image-content__image\">\n\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/absolent-acg-1.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/absolent-acg-1.jpg 670w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/absolent-acg-1-375x250.jpg 375w\" sizes=\"(min-width: 1600px) 1024px, (min-width: 1371px) 50vw, (min-width: 768px) 768px, 100vw\" alt=\"\" \/>\t<\/div>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 75px; --tablet-height: 45px; --mobile-height: 35px;\">\n    <\/div>\n\n\n\n<div class=\"dbyh-image-content dbyh-image-content--image-right\">\n\t<div class=\"dbyh-image-content__content\">\n\t\t<div class=\"dbyh-image-content__content__text\">\n\t\t\t<h2>Design your own sink<\/h2>\n\t\t\t<p>Intra\u2019s <a href=\"https:\/\/www.ninetech.com\/en\/case\/intra\/\">sink configurator<\/a> was the first of its kind and set a new industry standard for how customers and sales teams can collaborate to find and customize the perfect product \u2013 down to the smallest detail.<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t<div class=\"dbyh-image-content__image\">\n\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/07\/screeenshot-intra-designstudio2.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/07\/screeenshot-intra-designstudio2.jpg 1200w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/07\/screeenshot-intra-designstudio2-800x487.jpg 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/07\/screeenshot-intra-designstudio2-1024x624.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2018\/07\/screeenshot-intra-designstudio2-768x468.jpg 768w\" sizes=\"(min-width: 1600px) 1024px, (min-width: 1371px) 50vw, (min-width: 768px) 768px, 100vw\" alt=\"\" \/>\t<\/div>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 75px; --tablet-height: 45px; --mobile-height: 35px;\">\n    <\/div>\n\n\n<div class=\"dbyh-related-posts extra-narrow\">\n\t\t\t\t\t\t\t\t\t<div class=\"dbyh-related-posts__post\">\n\t\t\t\t<h4>Microsoft Azure<\/h4>\n\t\t\t\t<a class=\"dbyh-btn dbyh-btn--large dbyh-btn--primary dbyh-btn--primary--solid dbyh-btn__has-arrow-right\" href=\"https:\/\/www.ninetech.com\/en\/platforms\/microsoft-azure\/\">\n\t\t\t\t\tRead more\t\t\t\t\t<svg loading=\"lazy\" aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fal\" data-icon=\"arrow-right\" class=\"svg-inline--fa fa-arrow-right\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\">\n\t\t\t\t\t\t<path fill=\"currentColor\" d=\"M443.7 266.8l-165.9 176C274.5 446.3 269.1 448 265.5 448c-3.986 0-7.988-1.375-11.16-4.156c-6.773-5.938-7.275-16.06-1.118-22.59L393.9 272H16.59c-9.171 0-16.59-7.155-16.59-15.1S7.421 240 16.59 240h377.3l-140.7-149.3c-6.157-6.531-5.655-16.66 1.118-22.59c6.789-5.906 17.27-5.469 23.45 1.094l165.9 176C449.4 251.3 449.4 260.7 443.7 266.8z\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"dbyh-related-posts__post\">\n\t\t\t\t<h4>Powerful CPQ-platform<\/h4>\n\t\t\t\t<a class=\"dbyh-btn dbyh-btn--large dbyh-btn--primary dbyh-btn--primary--solid dbyh-btn__has-arrow-right\" href=\"https:\/\/www.ninetech.com\/en\/case\/kraftfull-cpq-plattform\/\">\n\t\t\t\t\tRead more\t\t\t\t\t<svg loading=\"lazy\" aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fal\" data-icon=\"arrow-right\" class=\"svg-inline--fa fa-arrow-right\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\">\n\t\t\t\t\t\t<path fill=\"currentColor\" d=\"M443.7 266.8l-165.9 176C274.5 446.3 269.1 448 265.5 448c-3.986 0-7.988-1.375-11.16-4.156c-6.773-5.938-7.275-16.06-1.118-22.59L393.9 272H16.59c-9.171 0-16.59-7.155-16.59-15.1S7.421 240 16.59 240h377.3l-140.7-149.3c-6.157-6.531-5.655-16.66 1.118-22.59c6.789-5.906 17.27-5.469 23.45 1.094l165.9 176C449.4 251.3 449.4 260.7 443.7 266.8z\"><\/path>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 120px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div><\/div><\/div>\n\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull has-westar-greige-30-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n\n<div class=\"dbyh-contact-cta\">\n\t<div class=\"dbyh-contact-cta__person\">\n\t\t<div class=\"dbyh-contact-cta__person__image\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-375x375.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-375x375.jpg 375w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-150x150.jpg 150w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-1280x1280.jpg 1280w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-1024x1024.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/jonas-aronsson-ceo-ninetech-e1643987991338-768x768.jpg 768w\" sizes=\"375px\" alt=\"\" \/>\t\t<\/div>\n\t\t<div class=\"dbyh-contact-cta__person__info\">\n\t\t\t<h5>Want to know more about our CPQ-offering?<\/h5>\n\t\t\t<p>Please contact Jonas fore more information.<\/p>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__name\">Jonas Aronsson<\/span>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__title\">VD\/ CEO<\/span>\n\t\t\t<a href=\"tel:+4673&#48;77561&#49;\">&#43;4&#54;&#55;3077&#53;61&#49;<\/a>\n\t\t\t<a href=\"mailto:j&#111;nas.&#97;ron&#115;&#115;&#111;n&#64;&#110;&#105;n&#101;&#116;&#101;&#99;h.&#99;&#111;m\">&#106;&#111;&#110;&#97;s.&#97;&#114;o&#110;&#115;s&#111;n&#64;&#110;i&#110;&#101;&#116;&#101;ch&#46;&#99;om<\/a>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"dbyh-contact-cta__info\">\n\t\t<h5>Our tips for your e-commerce project<\/h5>\n\t\t<p>Read our advice on how to approach a B2B e-commerce project<\/p>\n\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"en\/expertise\/ecommerce-b2b\">Read more<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>Houses, industrial machinery, services \u2013 configure, price, and quote without friction The trend toward digitalizing B2B buying journeys remains strong. Gartner estimates that 80% of all B2B interactions will take place in digital channels by 2025, and that 61% of B2B buyers prefer a sales experience without interacting with a sales representative. What does this [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12892,"parent":12885,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-12891","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPQ &amp; product configurator - Ninetech - en<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/en\/solutions\/cpq-product-configurator\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPQ &amp; product configurator - Ninetech - en\" \/>\n<meta property=\"og:description\" content=\"Houses, industrial machinery, services \u2013 configure, price, and quote without friction The trend toward digitalizing B2B buying journeys remains strong. Gartner estimates that 80% of all B2B interactions will take place in digital channels by 2025, and that 61% of B2B buyers prefer a sales experience without interacting with a sales representative. 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