{"id":4897,"date":"2020-12-01T18:45:31","date_gmt":"2020-12-01T18:45:31","guid":{"rendered":"https:\/\/en.stage.ninetech.com\/?page_id=4897"},"modified":"2025-03-06T12:38:44","modified_gmt":"2025-03-06T12:38:44","slug":"service-design","status":"publish","type":"page","link":"https:\/\/www.ninetech.com\/en\/expertise\/service-design\/","title":{"rendered":"Service design"},"content":{"rendered":"<\/div><section class=\"page_section page_section--billboard-hero align-wrap align-wrap-full\">\n\n<div class=\"dbyh-billboard-hero alignfull size-hero\">\n\t<!-- (min-width: 1600px) 768px, (min-width: 1200px) 690px, (min-width: 992px) 512px, (min-width: 544px) 690px, calc(100vw - 30px) -->\n\n\t<img decoding=\"async\" loading=\"eager\" class=\"resp-image has-animation\" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/temp-design-1600x900.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/temp-design-1600x900.jpg 1600w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/temp-design-1920x1080.jpg 1920w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/temp-design-1440x810.jpg 1440w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/temp-design-1280x720.jpg 1280w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/temp-design-1024x576.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/temp-design-768x432.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/temp-design-375x211.jpg 375w\" sizes=\"100vw\" alt=\"temp-design\" \/>\t<div class=\"dbyh-billboard-hero__content\">\n\t\t<div class=\"dbyh-billboard-hero__content__inner has-small-text has-dark-text has-light-background\">\n\t\t\t<h1>With the user in focus<\/h1>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\t<\/div><\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull has-westar-greige-30-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/en\"><span class=\"show-for-sr\">Home page<\/span>Home<\/a> <span class=\"delimiter\">\/<\/span> <\/li><li>Page<\/li><\/ul><\/nav>\n\n\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-preamble dbyh-preamble--big\">\n\t<span>Service design is a working method that puts the user experience at the center. The goal is to design services that do the right thing, in the right way, at the right time.<\/span>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 140px; --tablet-height: 100px; --mobile-height: 100px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Understand your target audience<\/h2>\n\n\n\n<div class=\"dbyh-preamble dbyh-preamble--small\">\n\t<span>Service design is about creating a cohesive thread in the interaction between people and technology and providing a holistic perspective on how your customer experiences a service or your entire brand.\r\n\r\n\r\n\r\n\r\n\r\n<\/span>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 35px; --tablet-height: 35px; --mobile-height: 20px;\">\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To design digital customer experiences effectively, we also need to understand how other aspects come into play. For example, the physical experience of visiting a shoe store, meeting with your bank before buying a house, or standing in a ski lift line in heavy snowfall with a growling stomach. And how your business and organization can meet these customer needs.<br><\/li>\n\n\n\n<li>When we design a service, we move through different phases. We search for facts and insights, create a holistic view through object-oriented UX, and then work on developing a prototype that visualizes the service. This allows us to quickly test our ideas with real users.<br><\/li>\n\n\n\n<li>You can use all or just some of the steps and methods we apply, depending on the type of service being developed and its complexity. Service design is a highly adaptable framework.<\/li>\n<\/ul>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull has-westar-greige-10-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n<\/div><section class=\"page_section page_section--quote align-wrap align-wrap-full\">\n<div class=\"dbyh-quote alignfull\">\n\t<span class=\"dbyh-quote__quote\"><span class=\"mark\">&#8220;<\/span>The foundation of Service Design is to understand the customer&#8217;s experience with an existing service or their expectations for a new one, and to use these insights in the design and development process.<span class=\"mark\">&#8220;<\/span><\/span>\n\t<\/div><\/section><div class=\"wrapper\">\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Design is a process<\/h2>\n\n\n\n<div class=\"dbyh-preamble dbyh-preamble--small\">\n\t<span>Good design doesn&#8217;t happen by chance or through artistic freedom. It&#8217;s a process where structure meets creativity. Insights into your target audience and the passion to provide them with a positive experience are crucial.<\/span>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 35px; --tablet-height: 35px; --mobile-height: 20px;\">\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>We follow a design process according to the five steps outlined below:<\/li>\n<\/ul>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull has-westar-greige-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<div class=\"dbyh-content-accordion\">\n\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item\">\n\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__heading\">\n\t\t\t\t\t<h4>1. Research<\/h4>\n\t\t\t\t\t<div class=\"toggle-icon\">\n\t\t\t\t\t\t<span class=\"toggle-icon__vert\"><\/span>\n\t\t\t\t\t\t<span class=\"toggle-icon__hori\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"content-toggle-element\">\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content \">\n\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__text\">\n\t\t\t\t\t\t\t<p>There are various ways to gain an understanding of the current situation and users&#8217; needs. We primarily use <strong>focus groups<\/strong> and <strong>in-depth interviews.<\/strong><\/p>\n<p>It is important to conduct these types of studies correctly to ensure that the responses we receive are reliable and valid.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__cta\">\n\t\t\t\t\t\t\t\t<h5>Curious about how good research is conducted?<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=2QQQtiFwXjU\">Check out this video from Google<\/a><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item\">\n\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__heading\">\n\t\t\t\t\t<h4>2. Customer journey mapping<\/h4>\n\t\t\t\t\t<div class=\"toggle-icon\">\n\t\t\t\t\t\t<span class=\"toggle-icon__vert\"><\/span>\n\t\t\t\t\t\t<span class=\"toggle-icon__hori\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"content-toggle-element\">\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content \">\n\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__text\">\n\t\t\t\t\t\t\t<p>Customer journey mapping is a great way to visualize how a customer uses and experiences a service today or how the ideal design of a service should look.<\/p>\n<p>Customer journey mapping can be used as a method both on a broad strategic level for your entire digital business and on selected parts, such as an app or a specific section of a website.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__cta\">\n\t\t\t\t\t\t\t\t<h5>Whant to know more about Customer journey mapping?<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=X7iXcP-wIkk\">Watch this film from PlaybookUX.<\/a><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item\">\n\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__heading\">\n\t\t\t\t\t<h4>3. Service Blueprint<\/h4>\n\t\t\t\t\t<div class=\"toggle-icon\">\n\t\t\t\t\t\t<span class=\"toggle-icon__vert\"><\/span>\n\t\t\t\t\t\t<span class=\"toggle-icon__hori\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"content-toggle-element\">\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content \">\n\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__text\">\n\t\t\t\t\t\t\t<p>Service blueprints are essentially an extension of the customer journey map, visualizing what happens (or needs to happen) within your organization for everything to work smoothly. We add the concept of &#8220;back stage,&#8221; which refers to mapping out your roles, processes, and support systems necessary to deliver your service to the customer.<\/p>\n<p>A service blueprint should not be confused with a system overview or solution architecture, even though it includes a technical layer. However, a service blueprint is invaluable when developing a solution proposal for the service being designed.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__cta\">\n\t\t\t\t\t\t\t\t<h5>Would you like to learn more about Service Blueprints?<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=-glgJ9U_Fsk\">Check out this video from PlaybookUX.<\/a><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item\">\n\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__heading\">\n\t\t\t\t\t<h4>4. UX Prototype<\/h4>\n\t\t\t\t\t<div class=\"toggle-icon\">\n\t\t\t\t\t\t<span class=\"toggle-icon__vert\"><\/span>\n\t\t\t\t\t\t<span class=\"toggle-icon__hori\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"content-toggle-element\">\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content \">\n\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__text\">\n\t\t\t\t\t\t\t<p>A crucial step in your service design process is developing a UX prototype.<\/p>\n<p>This allows us to test the prototype with real users and confirm that we have designed a service that meets their needs.<\/p>\n<p>A UX prototype focuses on what should be included and where it should be placed, rather than how it should be designed graphically.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__cta\">\n\t\t\t\t\t\t\t\t<h5>Would you like to learn more about prototyping?<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=e3iQKdBDA2Q\">Watch this video from PlaybookUX.<\/a><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item\">\n\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__heading\">\n\t\t\t\t\t<h4>5. UI \/ Digital design<\/h4>\n\t\t\t\t\t<div class=\"toggle-icon\">\n\t\t\t\t\t\t<span class=\"toggle-icon__vert\"><\/span>\n\t\t\t\t\t\t<span class=\"toggle-icon__hori\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"content-toggle-element\">\n\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content \">\n\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__text\">\n\t\t\t\t\t\t\t<p>Once the UX prototype is validated and tested, it&#8217;s time to create the visual interface that users will interact with. This is often referred to as <strong>UI \u2013 user interface.<\/strong><\/p>\n<p>At this stage, color, shapes, icons, and typography become crucial. This is where we align a functional design with your brand and the experience you want to convey through your design language.<\/p>\n<p>We also often develop <strong>a design system<\/strong>, which includes guidelines and rules for how icons, elements, colors, fonts, etc., should be used across all your digital interfaces and channels. The advantage of having a design system is that it ensures a consistent brand experience across all channels.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dbyh-content-accordion__item__content__cta\">\n\t\t\t\t\t\t\t\t<h5>Would you like to learn more about digital design?<\/h5>\n\t\t\t\t\t\t\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=_Hp_dI0DzY4\">Watch this video from DesignCourse.<\/a><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull has-westar-greige-30-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n\n<div class=\"dbyh-contact-cta\">\n\t<div class=\"dbyh-contact-cta__person\">\n\t\t<div class=\"dbyh-contact-cta__person__image\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/nick-lindblom-375x375.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/nick-lindblom-375x375.jpg 375w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/nick-lindblom-150x150.jpg 150w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/nick-lindblom-768x768.jpg 768w\" sizes=\"375px\" alt=\"\" \/>\t\t<\/div>\n\t\t<div class=\"dbyh-contact-cta__person__info\">\n\t\t\t<h5>Would you like to learn more about service design?<\/h5>\n\t\t\t<p>Have a coffee with Nick, and he&#8217;ll tell you more about how we work with our customers.<\/p>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__name\">Nick Lindblom<\/span>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__title\">UX-designer<\/span>\n\t\t\t<a href=\"tel:+&#52;&#54;&#55;0&#57;&#49;&#48;4591\">+46709104&#53;91<\/a>\n\t\t\t<a href=\"mailto:&#110;&#105;c&#107;.&#108;indbl&#111;m&#64;n&#105;ne&#116;&#101;ch&#46;co&#109;\">&#110;i&#99;k.lin&#100;bl&#111;m&#64;&#110;in&#101;&#116;e&#99;&#104;&#46;&#99;o&#109;<\/a>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"dbyh-contact-cta__info\">\n\t\t<h5>Want to know more about our expertise?<\/h5>\n\t\t<p> <\/p>\n\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/expertise\/\">Read all about it<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>Understand your target audience Design is a process<\/p>\n","protected":false},"author":4,"featured_media":6047,"parent":4498,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-4897","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User centric service design \u2013 Ninetech<\/title>\n<meta name=\"description\" content=\"Service design centers on understanding your customers and creating their ideal experience by focusing on their needs and interactions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/en\/expertise\/service-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User centric service design \u2013 Ninetech\" \/>\n<meta property=\"og:description\" content=\"Service design centers on understanding your customers and creating their ideal experience by focusing on their needs and interactions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ninetech.com\/en\/expertise\/service-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Ninetech - 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