{"id":12606,"date":"2025-01-19T07:40:10","date_gmt":"2025-01-19T07:40:10","guid":{"rendered":"https:\/\/www.ninetech.com\/en\/?post_type=platforms&#038;p=12606"},"modified":"2025-03-24T12:23:17","modified_gmt":"2025-03-24T12:23:17","slug":"google-marketing-platform","status":"publish","type":"platforms","link":"https:\/\/www.ninetech.com\/en\/platforms\/google-marketing-platform\/","title":{"rendered":"Google Marketing Platform"},"content":{"rendered":"<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull extra-narrow\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/en\"><span class=\"show-for-sr\">Home page<\/span>Home<\/a> <span class=\"delimiter\">\/<\/span> <\/li><li>Platform<\/li><\/ul><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"428\" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/Plattform_Google-Marketing-Platform-1024x428.png\" alt=\"Google Marketing Platform\" class=\"wp-image-5031\" style=\"width:500px\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/Plattform_Google-Marketing-Platform-1024x428.png 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/Plattform_Google-Marketing-Platform-800x335.png 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/Plattform_Google-Marketing-Platform-768x321.png 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/Plattform_Google-Marketing-Platform.png 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h1 class=\"wp-block-heading\">Google Marketing Platform<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Google Marketing Platform is a comprehensive suite of tools for those working with digital communication, optimization, and insights-driven analysis.<\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\">Google Marketing Platform<br>\u2013 tools for optimized web presence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google is the leading search engine in the Western world. The company also offers one of the most comprehensive platforms for digital advertising and marketing. But it is also a powerful platform for data collection and in-depth analysis. This is the part of Google Marketing Platform that we work with the most in our customers&#8217; digital transformation. The more data we can collect and analyze, the better the foundation for further developing their digital presence.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ninetech has been working with web analytics since 2006 and started with SEO as early as 2002.<\/li>\n\n\n\n<li>We often act as an advisory partner for businesses ranging from small operations to large global companies with offices around the world. We also lecture and provide training at universities and for major corporations.<\/li>\n\n\n\n<li>Ninetech has extensive experience in SEO. One of our clients has consistently reached the top spot on Google for several hundred relevant keywords within their industry in the Nordic region.<\/li>\n<\/ul>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\">Analysis and Optimization<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the tools provided by Google Marketing Platform and our extensive expertise in the field, we can assist with web analytics and conversion optimization of websites. We also focus on inbound traffic, both organic and paid, in a measurable way.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google Analytics with Google Looker Studio<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics is the foundation for collecting data points and is used to evaluate digital &#8211; platforms such as websites or eCommerce sites. It is a powerful statistical and analysis tool and is currently one of the largest on the market.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With the support of Google Looker Studio, we can visually present numbers and graphs from Google Analytics in a clear and understandable way so that the target audience can make informed decisions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We provide recommendations based on our analysis to strategically drive our clients forward. We always aim to benefit the end customer or user while enhancing effectiveness and business outcomes for you.<\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\">Google Tag Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Tag Manager (GTM) is a tool used to manage various types of scripts. This includes Google Analytics scripts, marketing scripts, or temporary scripts that need to be added to the website for specific purposes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GTM allows for flexible and rapid adjustments to new data points without waiting for a release or deployment from the development team.<\/li>\n<\/ul>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\">Google Search Console<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Search Console (GSC) is used to evaluate the SEO efforts undertaken. Within GSC, there are features that help technically assess how well a website meets Google&#8217;s requirements for being search-engine friendly, both for desktop and mobile.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GSC also allows for a deep analysis of the keywords used to access the site and shows how often you appear in Google&#8217;s results but may not receive clicks.<\/li>\n<\/ul>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\">Google Ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google&#8217;s advertising network is one of the largest in the Western world. Ads, often referred to as sponsored links, can appear as small text ads in Google&#8217;s search engine or display and video ads on other networks, such as YouTube and various blog networks.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We are happy to assist with your marketing and follow-up using Google Marketing Platform. We have deep expertise and extensive experience supporting industry-leading companies (B2B, B2C, public organizations, etc.) in this area.<\/li>\n<\/ul>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n\n<div class=\"dbyh-heading-with-border\"\">\n\t<span class=\"dbyh-heading-with-border__pre\">Related content<\/span>\n\t<div class=\"dbyh-heading-with-border__heading\">\n\t\t<h3>Case<\/h3>\n\t<\/div>\n<\/div>\n\n\n<div class=\"dbyh-feature-grid\">\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"features-container features-container-one\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"features-container__grid-item clickable-area\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-1600x533.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-1600x533.jpg 1600w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-1920x640.jpg 1920w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-1440x480.jpg 1440w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-1280x427.jpg 1280w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-1024x342.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-768x257.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/Mascus-ninetech-case-375x125.jpg 375w\" sizes=\"100vw\" alt=\"\" \/>\t\t\t\t\t\t<div class=\"features-container__grid-item__content\">\n\t\t\t\t\t\t\t<h4 class=\"features-container__grid-item__content__heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ninetech.com\/en\/case\/mascus\/\">Over ten years of top rankings in Google<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<p class=\"features-container__grid-item__content__text\">On the marketplace mascus.se, you will find a wide range of buy and sell ads for used machinery and heavy vehicles. We have been working with search engine optimization (SEO) since 2008 and have placed Mascus in the top listings in Google for several hundred keywords.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>Google Marketing Platform Google Marketing Platform is a comprehensive suite of tools for those working with digital communication, optimization, and insights-driven analysis. Google Marketing Platform\u2013 tools for optimized web presence Google is the leading search engine in the Western world. The company also offers one of the most comprehensive platforms for digital advertising and marketing. [&hellip;]<\/p>\n","protected":false},"featured_media":5031,"template":"","class_list":["post-12606","platforms","type-platforms","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analys &amp; optimering med Google Marketing Platform - Ninetech<\/title>\n<meta name=\"description\" content=\"Google Marketing Platform inneh\u00e5ller verktyg som Google Analytics, Google Tag Manager och Google Optimize, l\u00e4s mer och kontakta oss.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/en\/platforms\/google-marketing-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analys &amp; optimering med Google Marketing Platform - 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