{"id":12581,"date":"2025-02-13T13:36:58","date_gmt":"2025-02-13T13:36:58","guid":{"rendered":"https:\/\/www.ninetech.com\/en\/?p=12581"},"modified":"2025-02-19T08:58:03","modified_gmt":"2025-02-19T08:58:03","slug":"new-wurth-se-is-launched","status":"publish","type":"post","link":"https:\/\/www.ninetech.com\/en\/news\/new-wurth-se-is-launched\/","title":{"rendered":"New wurth.se is launched"},"content":{"rendered":"<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/en\"><span class=\"show-for-sr\">Home page<\/span>Home<\/a> <span class=\"delimiter\">\/<\/span> <\/li><\/ul><\/nav><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 60px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong>New wurth.se is launched<\/strong><\/h1>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 20px; --tablet-height: 20px; --mobile-height: 15px;\">\n    <\/div>\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-1024x683.jpg\" alt=\"\" class=\"wp-image-6716\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-1024x682.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-800x533.jpg 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-768x512.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-1536x1024.jpg 1536w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-2048x1366.jpg 2048w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-1920x1280.jpg 1920w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-1600x1067.jpg 1600w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-1440x960.jpg 1440w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-1280x853.jpg 1280w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2021\/12\/wurth-ninetech-case-375x250.jpg 375w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Man worker in car wash polishing car with cloth. Car detailing<\/figcaption><\/figure>\n\n\n\n<span class=\"publication-date\">Publicerad 13 February 2025<\/span>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 20px; --tablet-height: 20px; --mobile-height: 20px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n\n<div class=\"wp-block-group extra-narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>The new wurth.se was recently launched with a completely new and future-proof technical platform. In a multi-year project, the PIM system, CMS platform, e-commerce system, and app have been updated to meet the future demands of the thousands of professionals and large purchasing departments that shop daily on wurth.se.<\/strong><\/p>\n<p>For over 10 years, wurth.se has been one of Sweden\u2019s largest B2B e-commerce platforms, offering more than 50,000 products to tens of thousands of registered professionals, including electricians, carpenters, and mechanics, who can find everything they need (and more). The e-commerce platform, together with W\u00fcrth\u2019s strong sales force and extensive geographic presence, creates close customer relationships across Sweden and a competitive advantage for W\u00fcrth.<\/p>\n<blockquote>\n<p>The launch of the new wurth.se is a major step forward in digital development. In collaboration with Ninetech, we have combined industry-leading technology with tailored solutions to meet our customers&#8217; needs\u2014whether they shop via e-commerce, app, or an integrated solution. Ninetech has been an engaged, flexible, and reliable partner throughout the entire project, and we are very pleased with both the result and the collaboration. Together, we have created a platform that is both stable and future-proof, providing us with a strong foundation for continued growth in our digital sales, says Ulf Stenberg, Operations &amp; Development Manager E-Business at W\u00fcrth Svenska AB.<\/p>\n<\/blockquote>\n<p>While the new <a href=\"https:\/\/www.wurth.se\/\">wurth.se<\/a> follows all best practices for the design and structure of a modern e-commerce solution, it also includes a wide range of customized, industry-specific solutions to meet the various demands within B2B and cater to different customer groups.<\/p>\n<blockquote>\n<p>For several years, we have had a fantastic collaboration with our friends at W\u00fcrth, gradually replacing old solutions and technology with new ones. We followed an overall plan but also managed to stay agile throughout the project to meet new demands or needs as they arose. The fact that the major launch could now take place smoothly and under full control is proof of the incredible teamwork between Ninetech and W\u00fcrth. We also want to give credit to <a href=\"https:\/\/www.consid.com\/\">Consid<\/a> for the collaboration in developing W\u00fcrth\u2019s new mobile app, says Jonas Aronsson, CEO of Ninetech.<\/p>\n<\/blockquote>\n<p><strong>W\u00fcrth\u2019s new technical platform at a glance:<\/strong><\/p>\n<ul>\n<li>Inriver PIM on-prem has been upgraded to Inriver Product Marketing Cloud<\/li>\n<li>Optimizely CMS on-prem has been upgraded to Optimizely Content Cloud<\/li>\n<li>Optimizely Commerce has been replaced by a custom-built e-commerce solution based on Microsoft Azure and Ninetech Commerce Components.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 120px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div>\n\n\n\n<div class=\"dbyh-contact-cta\">\n\t<div class=\"dbyh-contact-cta__person\">\n\t\t<div class=\"dbyh-contact-cta__person__image\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/bjorn-johannessen-375x375.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/bjorn-johannessen-375x375.jpg 375w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/bjorn-johannessen-150x150.jpg 150w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/bjorn-johannessen-768x768.jpg 768w\" sizes=\"375px\" alt=\"\" \/>\t\t<\/div>\n\t\t<div class=\"dbyh-contact-cta__person__info\">\n\t\t\t<h5>Do you want to know more about how we work with e-commerce?<\/h5>\n\t\t\t<p>Contact Bj\u00f6rn for a no-obligation conversation.<\/p>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__name\">Bj\u00f6rn Johannessen<\/span>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__title\">Chief Sales Officer<\/span>\n\t\t\t<a href=\"tel:&#43;4&#54;&#55;&#50;21&#53;018&#53;\">&#43;&#52;&#54;&#55;&#50;&#50;&#49;&#53;01&#56;5<\/a>\n\t\t\t<a href=\"mailto:bjo&#114;&#110;&#46;j&#111;ha&#110;nes&#115;e&#110;&#64;n&#105;&#110;e&#116;&#101;c&#104;&#46;com\">b&#106;&#111;&#114;n.j&#111;&#104;a&#110;&#110;&#101;ssen&#64;&#110;&#105;net&#101;&#99;&#104;.c&#111;m<\/a>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"dbyh-contact-cta__info\">\n\t\t<h5>Learn more about our collaborations<\/h5>\n\t\t<p><\/p>\n\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ninetech.com\/en\/case\/\">See cases<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 120px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>New wurth.se is launched The new wurth.se was recently launched with a completely new and future-proof technical platform. In a multi-year project, the PIM system, CMS platform, e-commerce system, and app have been updated to meet the future demands of the thousands of professionals and large purchasing departments that shop daily on wurth.se. For over [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":6716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[105],"tags":[],"class_list":["post-12581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New wurth.se is launched - Ninetech - en<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/en\/news\/new-wurth-se-is-launched\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New wurth.se is launched - Ninetech - en\" \/>\n<meta property=\"og:description\" content=\"New wurth.se is launched The new wurth.se was recently launched with a completely new and future-proof technical platform. 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