{"id":13140,"date":"2026-01-22T08:43:53","date_gmt":"2026-01-22T08:43:53","guid":{"rendered":"https:\/\/www.ninetech.com\/en\/?p=13140"},"modified":"2026-02-09T08:14:10","modified_gmt":"2026-02-09T08:14:10","slug":"ninetech-and-abro-bryggeri-are-building-the-future-of-b2b-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ninetech.com\/en\/news\/ninetech-and-abro-bryggeri-are-building-the-future-of-b2b-e-commerce\/","title":{"rendered":"Ninetech and \u00c5bro Bryggeri are building the future of B2B e-commerce"},"content":{"rendered":"<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/en\"><span class=\"show-for-sr\">Home page<\/span>Home<\/a> <span class=\"delimiter\">\/<\/span> <\/li><\/ul><\/nav><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 60px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong><strong>Ninetech and \u00c5bro Bryggeri are building the future of B2B e-commerce<\/strong><\/strong><\/h1>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 20px; --tablet-height: 20px; --mobile-height: 15px;\">\n    <\/div>\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/byggeri-tapp-1024x576.jpg\" alt=\"\" class=\"wp-image-13147\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/byggeri-tapp-1024x576.jpg 1024w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/byggeri-tapp-800x450.jpg 800w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/byggeri-tapp-768x432.jpg 768w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/byggeri-tapp-1536x864.jpg 1536w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/byggeri-tapp-1600x900.jpg 1600w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/byggeri-tapp-1440x810.jpg 1440w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/byggeri-tapp-1280x720.jpg 1280w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/byggeri-tapp-375x211.jpg 375w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/byggeri-tapp.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<span class=\"publication-date\">Publicerad 22 January 2026<\/span>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 20px; --tablet-height: 20px; --mobile-height: 20px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n\n<div class=\"wp-block-group extra-narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-preamble dbyh-preamble--small\">\n\t<span>Ninetech has entered into a new partnership with \u00c5bro Bryggeri to develop a new digital platform for the brewery\u2019s B2B customers. The focus is on a modern customer portal and e-commerce solution that simplifies ordering, strengthens the customer experience and creates new business opportunities within the Hotel, Restaurant and Catering (HoReCa) segment.<\/span>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new solution, built on Ninetech\u2019s <a href=\"https:\/\/www.ninetech.com\/en\/platforms\/azure-commerce-components\/\">Azure Commerce Framework<\/a>, is enabling faster and easier online ordering, improved visibility of the product range, campaigns and customer-specific pricing, as well as 24\/7 access to ordering. At the same time, internal processes and administration are being streamlined. The platform is being gradually rolled out to \u00c5bro Bryggeri\u2019s resellers and HoReCa partners during the summer and autumn of 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <em>We have long seen the need to make our digital B2B business smoother, both internally and for our customers. For us, it is about simplifying everyday work for our HoReCa customers and creating better conditions for collaboration. With Ninetech, we gain a partner who understands both our business and our ambitions going forward,<\/em> says Jan Ehrnlund, Sales Director at \u00c5bro Bryggeri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through the partnership, Ninetech and \u00c5bro Bryggeri are creating a scalable, business-driven B2B platform that strengthens relationships with professional customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <em>\u00c5bro Bryggeri has a clear vision of where they want to go. In this project, we combine our technical expertise and deep business understanding with their solid industry and operational knowledge to build a digital solution that truly makes a difference for their customers<\/em>, says Bj\u00f6rn Johannessen, Chief Sales Officer at Ninetech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c5bro Bryggeri, like many of Ninetech\u2019s customers, uses M3 as its ERP platform. Ninetech\u2019s experience of working with M3 in similar organisations provides a solid understanding of how business processes, assortment, pricing and order flows need to work in practice. This creates a stable foundation for an integrated B2B solution where e-commerce and the ERP system work together and can continue to evolve in line with \u00c5bro Bryggeri\u2019s business.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 120px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div>\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull has-westar-greige-60-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 120px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div>\n\n\n<div class=\"wp-block-group has-westar-greige-60-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"dbyh-contact-cta alignwide\">\n\t<div class=\"dbyh-contact-cta__person\">\n\t\t<div class=\"dbyh-contact-cta__person__image\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/bjorn-johannessen-375x375.jpg\" srcset=\"https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/bjorn-johannessen-375x375.jpg 375w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/bjorn-johannessen-150x150.jpg 150w, https:\/\/www.ninetech.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/bjorn-johannessen-768x768.jpg 768w\" sizes=\"375px\" alt=\"\" \/>\t\t<\/div>\n\t\t<div class=\"dbyh-contact-cta__person__info\">\n\t\t\t<h5>Do you want to learn more about our frameworks or how we can help you take the next step?<\/h5>\n\t\t\t<p>Get in touch for an informal, no-obligation conversation.<\/p>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__name\">Bj\u00f6rn Johannessen<\/span>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__title\">Chief Sales Officer<\/span>\n\t\t\t<a href=\"tel:+4&#54;&#55;22150&#49;85\">&#43;46&#55;2&#50;1&#53;&#48;1&#56;&#53;<\/a>\n\t\t\t<a href=\"mailto:&#98;&#106;&#111;&#114;&#110;.jo&#104;an&#110;&#101;s&#115;e&#110;&#64;&#110;&#105;&#110;e&#116;e&#99;&#104;.&#99;&#111;m\">bj&#111;&#114;&#110;.&#106;&#111;&#104;&#97;&#110;n&#101;s&#115;&#101;&#110;&#64;&#110;i&#110;&#101;&#116;ec&#104;&#46;&#99;&#111;&#109;<\/a>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"dbyh-contact-cta__info\">\n\t\t<h5>Do you want to learn more about our frameworks?<\/h5>\n\t\t<p>Visit our platform page<\/p>\n\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ninetech.com\/en\/platforms\/\">Go to platforms<\/a><\/div>\n\n\t<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 120px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div><\/div><\/div>\n<\/section><div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>Ninetech and \u00c5bro Bryggeri are building the future of B2B e-commerce The new solution, built on Ninetech\u2019s Azure Commerce Framework, is enabling faster and easier online ordering, improved visibility of the product range, campaigns and customer-specific pricing, as well as 24\/7 access to ordering. At the same time, internal processes and administration are being streamlined. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[105],"tags":[],"class_list":["post-13140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ninetech and \u00c5bro Bryggeri are building the future of B2B e-commerce - Ninetech - en<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/en\/news\/ninetech-and-abro-bryggeri-are-building-the-future-of-b2b-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ninetech and \u00c5bro Bryggeri are building the future of B2B e-commerce - Ninetech - en\" \/>\n<meta property=\"og:description\" content=\"Ninetech and \u00c5bro Bryggeri are building the future of B2B e-commerce The new solution, built on Ninetech\u2019s Azure Commerce Framework, is enabling faster and easier online ordering, improved visibility of the product range, campaigns and customer-specific pricing, as well as 24\/7 access to ordering. At the same time, internal processes and administration are being streamlined. 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