{"id":13589,"date":"2026-01-20T14:58:04","date_gmt":"2026-01-20T14:58:04","guid":{"rendered":"https:\/\/ninetech.com\/no\/?post_type=case&#038;p=13589"},"modified":"2026-01-20T14:58:06","modified_gmt":"2026-01-20T14:58:06","slug":"sokemotoroptimalisering-som-driver-salg","status":"publish","type":"case","link":"https:\/\/www.ninetech.com\/no\/kundecase\/sokemotoroptimalisering-som-driver-salg\/","title":{"rendered":"S\u00f8kemotoroptimalisering som driver salg"},"content":{"rendered":"<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull extra-narrow\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Br\u00f6dsmula\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/no\"><span class=\"show-for-sr\">Startsida<\/span>Hem<\/a> <span class=\"delimiter\">\/<\/span> <\/li><li>Kundcase<\/li><\/ul><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2021\/12\/Mascus-ninetech-case-1024x682.jpg\" alt=\"\" class=\"wp-image-6720\" style=\"aspect-ratio:3\/2\" srcset=\"https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/12\/Mascus-ninetech-case-1024x682.jpg 1024w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/12\/Mascus-ninetech-case-800x533.jpg 800w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/12\/Mascus-ninetech-case-768x512.jpg 768w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/12\/Mascus-ninetech-case-1536x1023.jpg 1536w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/12\/Mascus-ninetech-case-2048x1364.jpg 2048w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/12\/Mascus-ninetech-case-1920x1280.jpg 1920w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/12\/Mascus-ninetech-case-1600x1067.jpg 1600w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/12\/Mascus-ninetech-case-1440x960.jpg 1440w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/12\/Mascus-ninetech-case-1280x853.jpg 1280w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/12\/Mascus-ninetech-case-375x250.jpg 375w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h1 class=\"wp-block-heading\">Tunge kj\u00f8ret\u00f8y som synes i Google<\/h1>\n\n\n\n<div class=\"dbyh-preamble dbyh-preamble--small\">\n\t<span>P\u00e5 markedsplassen mascus.se och mascus.no finner du et stort utvalg kj\u00f8ps- og salgsannonser for brukte maskiner og tunge kj\u00f8ret\u00f8y. Vi har jobbet med s\u00f8kemotoroptimalisering (SEO) siden 2008 og plassert Mascus p\u00e5 topplasseringer i Google p\u00e5 flere hundre s\u00f8keord.<\/span>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Over ti \u00e5r med topplasseringer i Google<\/h2>\n\n\n\n<p>Sammen med Mascus har vi brukt all den senioriteten innen SEO som kreves for \u00e5 skape b\u00e6rekraftige resultater i Googles organiske s\u00f8keresultater.<\/p>\n\n\n\n<p><strong>Kortfakta<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I 2008 startet vi med litt over hundre s\u00f8keord<\/li>\n\n\n\n<li>I dag jobber vi med tusenvis av s\u00f8keord<\/li>\n\n\n\n<li>En dominerende andel av Mascus\u2019 utvalgte s\u00f8keord ligger p\u00e5 f\u00f8rsteplass i Google<\/li>\n<\/ul>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 80px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\">Viktigheten av \u00e5 velge riktige s\u00f8keord<\/h2>\n\n\n\n<p>SEO handler om \u00e5 vurdere hvilke ord som er relevante. Disse kalles n\u00f8kkelord eller s\u00f8keord. Noen ganger brukes ogs\u00e5 begrepet s\u00f8kefraser, siden et s\u00f8k kan best\u00e5 av flere ord. For Mascus handlet det om \u00e5 n\u00e5 h\u00f8yeste posisjon i s\u00f8kemotorene p\u00e5 ord som kombinerte \u00abbrukt\u00bb med selve kj\u00f8ret\u00f8yet eller maskinen, for eksempel <em>brukt traktor<\/em> og <em>brukte traktorer<\/em>. Vi samlet en grundig s\u00f8keordliste som resulterte i over hundre ulike s\u00f8keord.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"228\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2019\/12\/google-traktor.jpg\" alt=\"\" class=\"wp-image-3958\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"121\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2019\/12\/google-traktor-serp-2.jpg\" alt=\"\" class=\"wp-image-4000\"\/><\/figure>\n\n\n\n<p>Etter hvert som s\u00f8keordene klatret p\u00e5 topplistene og flere og flere tok f\u00f8rsteplassen, valgte vi sammen med Mascus \u00e5 utvide s\u00f8keordlisten til ogs\u00e5 \u00e5 omfatte s\u00f8k uten \u00abbrukt\u00bb-begrepet, det vil si <em>traktor<\/em> og <em>traktorer<\/em>. I tillegg tok vi sikte p\u00e5 \u00e5 plassere merke sammen med modell p\u00e5 maskiner og kj\u00f8ret\u00f8y, for eksempel <em>John Deere 6420<\/em> eller <em>Scania R420<\/em>. Den totale s\u00f8keordlisten vokste gradvis ytterligere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Onpage- og offpage-SEO<\/h2>\n\n\n\n<p>Innledningsvis jobbet vi m\u00e5lrettet med \u00e5 f\u00e5 p\u00e5 plass riktig type innhold p\u00e5 markedsplassen, sett fra et s\u00f8kemotorperspektiv, og som var relevant for hvert enkelt s\u00f8keord i listen. Vi jobbet med innholdstekster og metatagger for hvert s\u00f8keord og hver side.<\/p>\n\n\n\n<p>Samtidig fantes det noen tekniske utfordringer i plattformen. Vi fant l\u00f8sninger sammen med Mascus, og fortsetter \u00e5 gj\u00f8re det l\u00f8pende ettersom Google regelmessig endrer algoritmene sine.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"462\" src=\"https:\/\/www.ninetech.com\/wp-content\/uploads\/2019\/12\/devices_new_se-1-800x462.png\" alt=\"\" class=\"wp-image-4054\" srcset=\"https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2019\/12\/devices_new_se-1-800x462.png 800w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2019\/12\/devices_new_se-1-1024x591.png 1024w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2019\/12\/devices_new_se-1-768x443.png 768w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2019\/12\/devices_new_se-1.png 1440w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Da vi hadde kommet et stykke med onpage-SEO, startet vi ogs\u00e5 med offpage-SEO ved \u00e5 bygge ekte og varige lenker inn til markedsplassen fra andre relevante nettsteder. Alt i tr\u00e5d med Googles retningslinjer for \u00e5 oppn\u00e5 en langsiktig effekt for Mascus. Resultatet har v\u00e6rt sv\u00e6rt positivt.<\/p>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>Tunge kj\u00f8ret\u00f8y som synes i Google Over ti \u00e5r med topplasseringer i Google Sammen med Mascus har vi brukt all den senioriteten innen SEO som kreves for \u00e5 skape b\u00e6rekraftige resultater i Googles organiske s\u00f8keresultater. Kortfakta Viktigheten av \u00e5 velge riktige s\u00f8keord SEO handler om \u00e5 vurdere hvilke ord som er relevante. Disse kalles n\u00f8kkelord [&hellip;]<\/p>\n","protected":false},"featured_media":6720,"template":"","case-category":[120],"class_list":["post-13589","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-mascus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00f8kemotoroptimalisering som driver salg - Ninetech - no<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/no\/case\/sokemotoroptimalisering-som-driver-salg\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00f8kemotoroptimalisering som driver salg - Ninetech - no\" \/>\n<meta property=\"og:description\" content=\"Tunge kj\u00f8ret\u00f8y som synes i Google Over ti \u00e5r med topplasseringer i Google Sammen med Mascus har vi brukt all den senioriteten innen SEO som kreves for \u00e5 skape b\u00e6rekraftige resultater i Googles organiske s\u00f8keresultater. 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