{"id":12719,"date":"2025-04-16T08:56:34","date_gmt":"2025-04-16T08:56:34","guid":{"rendered":"https:\/\/www.ninetech.com\/?p=12719"},"modified":"2025-05-07T13:20:59","modified_gmt":"2025-05-07T13:20:59","slug":"geo-ar-det-dags-att-glomma-seo","status":"publish","type":"post","link":"https:\/\/www.ninetech.com\/no\/nyheter\/geo-ar-det-dags-att-glomma-seo\/","title":{"rendered":"GEO &#8211; \u00e4r det dags att gl\u00f6mma SEO?"},"content":{"rendered":"<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/no\"><span class=\"show-for-sr\">Hjemmeside<\/span>Hjem<\/a> <span class=\"delimiter\">\/<\/span> <\/li><\/ul><\/nav><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 35px; --tablet-height: 30px; --mobile-height: 15px;\">\n    <\/div>\n\n\n<h1 class=\"wp-block-heading\">GEO &#8211; \u00e4r det dags att gl\u00f6mma SEO?<\/h1>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 20px; --tablet-height: 20px; --mobile-height: 15px;\">\n    <\/div>\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2025\/03\/GEO-shopping-through-chatGPT-1024x605.png\" alt=\"\" class=\"wp-image-12723\" srcset=\"https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2025\/03\/GEO-shopping-through-chatGPT-1024x605.png 1024w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2025\/03\/GEO-shopping-through-chatGPT-800x473.png 800w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2025\/03\/GEO-shopping-through-chatGPT-768x454.png 768w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2025\/03\/GEO-shopping-through-chatGPT-1536x908.png 1536w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2025\/03\/GEO-shopping-through-chatGPT.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<span class=\"publication-date\">Publicerad 16 april 2025<\/span>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 20px; --tablet-height: 20px; --mobile-height: 20px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n\n<div class=\"wp-block-group extra-narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Du kanske har sett termen. GEO. \u00d6verallt dyker det upp r\u00e5dgivare som vill upplysa om den stundande &#8211; eller kanske p\u00e5g\u00e5ende &#8211; revolutionen inom s\u00f6k. Men vad \u00e4r GEO? Och n\u00e4r \u00e4r det dags att aktivt b\u00f6rja arbeta med <em>Generative Engine Optimization<\/em>? Och vad betyder det f\u00f6r det mer traditionella SEO-arbetet?<\/strong><\/p>\n<p>L\u00e5t oss b\u00f6rja i r\u00e4tt \u00e4nde. Sedan 1990-talet har s\u00f6kmotorerna varit den sj\u00e4lvklara platsen f\u00f6r att hitta information. I takt med att s\u00f6kmotorerna blivit b\u00e4ttre (och f\u00e4rre) och algoritmerna allt mer sofistikerade s\u00e5 har m\u00f6jligheterna att f\u00e5 bra svar p\u00e5 b\u00e5de enkla och komplexa fr\u00e5gor \u00f6kat.<\/p>\n<p>S\u00f6kmotorerna har ocks\u00e5 satt standarden f\u00f6r hur vi f\u00f6rv\u00e4ntar oss f\u00e5 v\u00e5ra svar strukturerade och presenterade. Tydliga textbaserade punktlistor, under senaste \u00e5rtiondet toppad med bild och film, som vi l\u00e4ser av vertikalt. &laquo;Man m\u00e5ste synas p\u00e5 f\u00f6rsta sidan i Googles organiska tr\u00e4fflista&raquo;, har vi f\u00e5tt l\u00e4ra oss. Alternativt k\u00f6pa en plats i de sponsrade f\u00e4lten (Google Ads, till exempel).<\/p>\n<h2>Ett smidigare s\u00e4tt att st\u00e4lla fr\u00e5gor och f\u00e5 svar<\/h2>\n<p>Med generativ AI-boomen (Google Gemini, GhatGPT etc), s\u00e5 har vi gradvis l\u00e4rt oss att &laquo;f\u00f6ra en dialog&raquo;. En grundfr\u00e5ga, kompletterad med f\u00f6ljdfr\u00e5gor, kanske en \u00f6nskan om specificering etc. Voila! Och svaren presenteras\u00a0 &#8211; i alla fall k\u00e4nns det s\u00e5 &#8211; i en rikare kontext.<\/p>\n<p>Fram tills nu \u00e4r det kanske fr\u00e4mst studenter med skrivkramp n\u00e4r hemuppgiften ska slutf\u00f6ras, eller tj\u00e4nstem\u00e4n i behov av en executive summary av sin allt f\u00f6r l\u00e5nga text som insett kraften i GenAI. Men snart l\u00e4r allt fler shoppingsugna inse v\u00e4rdet av att slippa surfa runt och ta sig genom otaliga s\u00f6kfunktioner, filtreringar mm p\u00e5 allehanda shoppingsajter. F\u00f6r vi k\u00e4nner ju att vi kan lita p\u00e5 v\u00e5r ChatGPT.\u00a0<\/p>\n<p>Som alltid l\u00e4r B2C driva p\u00e5 detta nya s\u00f6kbeteende. Men r\u00e4kna med att kvalificerade ink\u00f6pare p\u00e5 stora industribolag snart kommer v\u00e4nta blicken i samma riktning.\u00a0<\/p>\n<p><em>(All text ovan \u00e4r &laquo;handskriven&raquo;. All text nedan \u00e4r genererad av CoPilot.)<\/em><\/p>\n<\/p>\n<h2>SEO vs GEO = yin och yang<\/h2>\n<p>Generative Engine Optimization (GEO) och Search Engine Optimization (SEO) \u00e4r b\u00e5da strategier f\u00f6r att \u00f6ka synligheten f\u00f6r inneh\u00e5ll online, men de riktar sig mot olika typer av s\u00f6kmotorer och anv\u00e4nder olika metoder.<\/p>\n<p><strong>SEO<\/strong>\u00a0fokuserar p\u00e5 traditionella s\u00f6kmotorer som Google och Bing. M\u00e5let \u00e4r att ranka h\u00f6gre i s\u00f6kresultaten genom att optimera nyckelord, metataggar, inl\u00e4nkar och andra tekniska aspekter<\/p>\n<div class=\"___frx9oy0 f14t3ns0\" data-stable-ignore=\"true\" data-testid=\"CitationPillContainerTestId\">\u00a0<\/div>\n<p><strong>GEO<\/strong>, \u00e5 andra sidan, \u00e4r en metod f\u00f6r att optimera inneh\u00e5ll f\u00f6r AI-drivna s\u00f6ktj\u00e4nster som ChatGPT Search och Perplexity. GEO handlar om att strukturera inneh\u00e5ll s\u00e5 att AI-modeller enkelt kan tolka det, vilket inneb\u00e4r att inkludera relevant statistik, citat fr\u00e5n p\u00e5litliga k\u00e4llor och anv\u00e4nda ett tydligt spr\u00e5k<\/p>\n<p>B\u00e5da strategierna syftar till att \u00f6ka synligheten och driva organisk trafik, men medan SEO fokuserar p\u00e5 att f\u00f6rb\u00e4ttra rankningen i traditionella s\u00f6kmotorer, inriktar sig GEO p\u00e5 att synas i AI-genererade svar.<\/p>\n<p>Att komma ig\u00e5ng med Generative Engine Optimization (GEO) inneb\u00e4r att optimera ditt inneh\u00e5ll f\u00f6r AI-drivna s\u00f6kmotorer som ChatGPT och Google Bard. H\u00e4r \u00e4r n\u00e5gra steg och viktiga aspekter att fokusera p\u00e5:<\/p>\n<h3>Steg f\u00f6r att komma ig\u00e5ng med GEO<\/h3>\n<ol>\n<li>\n<p><strong>F\u00f6rst\u00e5 AI-drivna s\u00f6kmotorer<\/strong>:<\/p>\n<ul>\n<li>L\u00e4r dig hur AI-modeller fungerar och hur de genererar svar p\u00e5 anv\u00e4ndarfr\u00e5gor.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Skapa kvalitativt inneh\u00e5ll<\/strong>:<\/p>\n<ul>\n<li>Fokusera p\u00e5 att skapa inneh\u00e5ll som \u00e4r informativt, relevant och l\u00e4tt att f\u00f6rst\u00e5. AI-modeller v\u00e4rderar inneh\u00e5ll som ger omfattande och anv\u00e4ndbara svar.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Strukturera ditt inneh\u00e5ll<\/strong>:<\/p>\n<ul>\n<li>Anv\u00e4nd tydliga rubriker, punktlistor och korta stycken f\u00f6r att g\u00f6ra ditt inneh\u00e5ll l\u00e4ttl\u00e4st och l\u00e4tt att tolka f\u00f6r AI.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Inkludera p\u00e5litliga k\u00e4llor<\/strong>:<\/p>\n<ul>\n<li>Citera och referera till p\u00e5litliga k\u00e4llor f\u00f6r att st\u00e4rka ditt inneh\u00e5lls trov\u00e4rdighet.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Anpassa och uppdatera regelbundet<\/strong>:<\/p>\n<ul>\n<li>AI-algoritmer utvecklas st\u00e4ndigt, s\u00e5 det \u00e4r viktigt att kontinuerligt anpassa och uppdatera ditt inneh\u00e5ll f\u00f6r att h\u00e5lla det relevant.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3>Viktiga aspekter av GEO<\/h3>\n<ul>\n<li>\n<p><strong>Kontextuell relevans<\/strong>:<\/p>\n<ul>\n<li>Inneh\u00e5llet m\u00e5ste vara relevant f\u00f6r anv\u00e4ndarens fr\u00e5ga och ge ett omfattande svar<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Anv\u00e4ndarv\u00e4rde<\/strong>:<\/p>\n<ul>\n<li>Prioritera att skapa inneh\u00e5ll som \u00e4r v\u00e4rdefullt och anv\u00e4ndbart f\u00f6r anv\u00e4ndaren, snarare \u00e4n att fokusera p\u00e5 nyckelordsdensitet.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Citeringsfrekvens<\/strong>:<\/p>\n<ul>\n<li>M\u00e4t hur ofta ditt inneh\u00e5ll citeras i AI-genererade svar f\u00f6r att utv\u00e4rdera effektiviteten av din GEO-strategi.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Engagemang<\/strong>:<\/p>\n<ul>\n<li>F\u00f6lj anv\u00e4ndarengagemang med ditt optimerade inneh\u00e5ll f\u00f6r att f\u00f6rst\u00e5 hur v\u00e4l det presterar.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Slutsats\u00a0<\/h2>\n<p>En &laquo;handskriven&raquo; slutsats \u00e4r att det finns m\u00e5nga \u00f6verlapp mellan SEO och GEO. Om du har arbetat proaktivt med SEO s\u00e5 finns troligtvis mycket av grunden f\u00f6r ditt framtida GEO p\u00e5 plats, men du kommer beh\u00f6va komplettera med fler aktiviteter. Kanske ocks\u00e5 ett lite annat syns\u00e4tt p\u00e5 hur du presenterar dina tj\u00e4nster eller produkter.<\/p>\n<p>Man skulle kunna se SEO och GEO som tv\u00e5 delvis \u00f6verlappande discipliner som b\u00e5da syftar till samma sak: l\u00e5t din m\u00e5lgrupp veta att du finns och se till att bem\u00f6ta deras fr\u00e5gor oavsett om de st\u00e4lls via en klassisk Google-s\u00f6kning eller via ChatGPT.\u00a0<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 120px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div>\n\n\n\n<div class=\"dbyh-contact-cta\">\n\t<div class=\"dbyh-contact-cta__person\">\n\t\t<div class=\"dbyh-contact-cta__person__image\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"resp-image \" src=\"https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2022\/09\/bjorn-johannessen-375x375.jpg\" srcset=\"https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2022\/09\/bjorn-johannessen-375x375.jpg 375w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2022\/09\/bjorn-johannessen-150x150.jpg 150w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2022\/09\/bjorn-johannessen-768x768.jpg 768w\" sizes=\"375px\" alt=\"\" \/>\t\t<\/div>\n\t\t<div class=\"dbyh-contact-cta__person__info\">\n\t\t\t<h5>Vi guidar dig i AI-optimerat inneh\u00e5ll<\/h5>\n\t\t\t<p>Kontakta Bj\u00f6rn f\u00f6r att h\u00f6ra hur vi kan hj\u00e4lpa dig att komma ig\u00e5ng med GEO.<\/p>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__name\">Bj\u00f6rn Johannessen<\/span>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__title\">Chief Sales Officer<\/span>\n\t\t\t<a href=\"tel:+&#52;67&#50;&#50;1&#53;&#48;&#49;8&#53;\">&#43;&#52;&#54;&#55;2&#50;&#49;&#53;&#48;1&#56;&#53;<\/a>\n\t\t\t<a href=\"mailto:&#98;&#106;o&#114;n.j&#111;hann&#101;s&#115;e&#110;&#64;n&#105;netech.&#99;o&#109;\">bj&#111;r&#110;.&#106;o&#104;an&#110;&#101;&#115;&#115;&#101;&#110;&#64;n&#105;ne&#116;ech&#46;&#99;&#111;m<\/a>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"dbyh-contact-cta__info\">\n\t\t<h5>Vill du \u00e4nd\u00e5 veta mer om SEO?<\/h5>\n\t\t<p>L\u00e4s mer om hur vi hj\u00e4lpt Mascus att toppranka p\u00e5 Google<\/p>\n\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ninetech.com\/no\/kundcase\/mascus\/\">Till caset<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 120px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Du kanske har sett termen. GEO. \u00d6verallt dyker det upp r\u00e5dgivare som vill upplysa om den stundande &#8211; eller kanske p\u00e5g\u00e5ende &#8211; revolutionen inom s\u00f6k. Men vad \u00e4r GEO?<\/p>\n","protected":false},"author":4,"featured_media":11137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-12719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GEO - \u00e4r det dags att gl\u00f6mma SEO? - Ninetech - no<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/no\/nyheter\/geo-ar-det-dags-att-glomma-seo\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GEO - \u00e4r det dags att gl\u00f6mma SEO? - Ninetech - no\" \/>\n<meta property=\"og:description\" content=\"Du kanske har sett termen. GEO. \u00d6verallt dyker det upp r\u00e5dgivare som vill upplysa om den stundande - eller kanske p\u00e5g\u00e5ende - revolutionen inom s\u00f6k. 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