{"id":3209,"date":"2019-02-15T08:29:45","date_gmt":"2019-02-15T08:29:45","guid":{"rendered":"https:\/\/www.ninetech.com\/?p=3209"},"modified":"2022-01-12T15:10:13","modified_gmt":"2022-01-12T15:10:13","slug":"pim-produktkaos","status":"publish","type":"post","link":"https:\/\/www.ninetech.com\/no\/nyheter\/pim-produktkaos\/","title":{"rendered":"Det kan l\u00e4tt bli produktkaos"},"content":{"rendered":"<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Br\u00f6dsmula\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/no\"><span class=\"show-for-sr\">Startsida<\/span>Hem<\/a> <span class=\"delimiter\">\/<\/span> <\/li><\/ul><\/nav><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 60px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div>\n\n\n<h1>Det kan l\u00e4tt bli produktkaos<\/h1>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 20px; --tablet-height: 20px; --mobile-height: 15px;\">\n    <\/div>\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2019\/02\/pim-produktinformation-news-1024x440.jpg\" alt=\"\" class=\"wp-image-3210\" srcset=\"https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2019\/02\/pim-produktinformation-news-1024x440.jpg 1024w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2019\/02\/pim-produktinformation-news-800x344.jpg 800w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2019\/02\/pim-produktinformation-news-768x330.jpg 768w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2019\/02\/pim-produktinformation-news-1536x660.jpg 1536w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2019\/02\/pim-produktinformation-news.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Ninetech \u00e4r experter p\u00e5 PIM<\/figcaption><\/figure>\n\n\n\n<span class=\"publication-date\">Publicerad 15 februar 2019<\/span>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 20px; --tablet-height: 20px; --mobile-height: 20px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n\n<div class=\"wp-block-group extra-narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Product Information Management<\/strong><strong> \u00e4r ett omr<\/strong><strong>\u00e5<\/strong><strong>de som allt fler produkt- och marknadsavdelningar fokuserar p<\/strong><strong>\u00e5, <\/strong><strong>men som ocks\u00e5 skapar utmaningar i implementeringen.<\/strong><strong><br \/>\u2013 <\/strong><strong>Jag upplever att <\/strong><strong>det l<\/strong><strong>\u00e4tt uppst<\/strong><strong>\u00e5<\/strong><strong>r ett slags kaos hos m<\/strong><strong>\u00e5<\/strong><strong>nga bolag, s\u00e4ger Magnus Odell, senior PIM-konsult p\u00e5 Ninetech.<\/strong><\/p>\n<p><a href=\"https:\/\/ninetech.com\/no\/kundcase\/inriver-pim\">Product Information Management<\/a>, PIM, har beskrivits som motorn i den digitala aff\u00e4ren, och \u00e4r konsten att strukturera och hantera all produktinformation och g\u00f6ra den tillg\u00e4nglig f\u00f6r kunder i alla kanaler. I dag \u00e4r det sv\u00e5rt att bedriva en effektiv och modern marknads- och s\u00e4ljprocess utan PIM. Men trots att det i dag finns gott om kompetenta PIM-plattformar som erbjuder det mesta som ett f\u00f6retag kan beh\u00f6va i systemst\u00f6d, \u00e5terst\u00e5r \u00e4nd\u00e5 utmaningar.<\/p>\n<blockquote>\n<p>Bland ledande svenska bolag finns det en medvetenhet om v\u00e4rdet av att strukturera upp och berika sin produktinformation f\u00f6r att kunna m\u00f6ta kunden i alla kanaler. Men trots att PIM-systemen blir allt b\u00e4ttre och mer flexibla, upplever jag att det l\u00e4tt uppst\u00e5r ett slags kaos hos m\u00e5nga bolag n\u00e4r det ska implementeras, s\u00e4ger Magnus Odell p\u00e5 Ninetech.<\/p>\n<\/blockquote>\n<p>Han menar att kaoset inte beror p\u00e5 brist p\u00e5 vilja, insikt eller p\u00e5 systemst\u00f6d, utan p\u00e5 oklarheter kring \u00e4garskapet och de processer som m\u00e5ste uppr\u00e4ttas.Ninetech arbetar med ledande bolag i en rad olika branscher och hj\u00e4lper dem att <a href=\"https:\/\/ninetech.com\/no\/kundcase\/inriver-pim\">implementera PIM-system<\/a> och tillh\u00f6rande processer.<\/p>\n<p>Den enskilt viktigaste framg\u00e5ngsfaktorn \u00e4r att tillsammans f\u00e5 in \u00e4garskapet kring PIM p\u00e5 r\u00e4tt st\u00e4lle i organisationen. Det blir annars l\u00e4tt ett omr\u00e5de som alla tycker \u00e4r viktigt, men som landar mellan olika avdelningar, f\u00f6rklarar han.<\/p>\n<h2><strong>M\u00e5ste ha r\u00e4tt approach<\/strong><\/h2>\n<p>Flera av <a href=\"https:\/\/ninetech.com\/no\/kundcase\">Ninetechs kunder<\/a> som klarat implementeringen bra har haft r\u00e4tt approach mot framtiden fr\u00e5n b\u00f6rjan, menar han.<\/p>\n<blockquote>\n<p>Ta f\u00f6retag som SkiStar, Vedum K\u00f6k &amp; Bad, Dormy Sports &amp; Fashion och W\u00fcrth. De har alla satt PIM som en strategiskt viktig del av sin digitala transformation och det skapar tvekl\u00f6st konkurrensf\u00f6rdelar p\u00e5 kort och l\u00e4ngre sikt, ber\u00e4ttar Magnus.<\/p>\n<\/blockquote>\n<p>Arbetet med PIM kan vara b\u00e5de komplext och utmanande. I synnerhet f\u00f6r f\u00f6retag som har komplexa produkter och produktstrukturer.\u00a0<a href=\"https:\/\/ninetech.com\/no\/expertis\">Ninetechs expertis<\/a> \u00e4r att hj\u00e4lpa f\u00f6retag att ta ett helhetsgrepp kring den digitala transformationen s\u00e5 att alla delar samverkar. En viktig insikt \u00e4r att PIM-systemet och dess processer m\u00e5ste bli en del av en digital helhet, och inte ses som en st\u00f6dsystem som lever sitt eget liv.<\/p>\n<blockquote>\n<p>Det finns m\u00e5nga fallgropar och m\u00e5nga t\u00e4nkte fel n\u00e4r PIM-begreppet var nytt och har nu kanske m\u00e5lat in sig i ett h\u00f6rn med sitt nuvarande system. Men s\u00e5 \u00e4r det n\u00e4r man bryter ny mark. Det viktigaste \u00e4r att dra l\u00e4rdom av alla erfarenheter. Jag tror att det \u00e4r den erfarenheten och \u00f6ppenheten som g\u00f6r att vi st\u00e4ndigt f\u00e5r nya uppdrag inom PIM-omr\u00e5det, s\u00e4ger Magnus.<\/p>\n<\/blockquote>\n<\/div><\/div>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 120px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div>\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull has-westar-greige-30-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div>\n\n\n\n<div class=\"dbyh-contact-cta\">\n\t<div class=\"dbyh-contact-cta__person\">\n\t\t<div class=\"dbyh-contact-cta__person__image\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"dbyh-contact-cta__person__info\">\n\t\t\t<h5><\/h5>\n\t\t\t<p><\/p>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__name\"><\/span>\n\t\t\t<span class=\"dbyh-contact-cta__person__info__title\"><\/span>\n\t\t\t<a href=\"tel:\"><\/a>\n\t\t\t<a href=\"mailto:\"><\/a>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"dbyh-contact-cta__info\">\n\t\t<h5>Vill du prata PIM med oss?<\/h5>\n\t\t<p>Kontakta Magnus f\u00f6r att inleda en kravl\u00f6s dialog<\/p>\n\t\t<div class=\"wp-block-button nt-button-size-stor is-style-dove-hollow\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/kontakt\">Fler kontakter<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 100px; --tablet-height: 80px; --mobile-height: 80px;\">\n    <\/div><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>Det kan l\u00e4tt bli produktkaos Product Information Management \u00e4r ett omr\u00e5de som allt fler produkt- och marknadsavdelningar fokuserar p\u00e5, men som ocks\u00e5 skapar utmaningar i implementeringen.\u2013 Jag upplever att det l\u00e4tt uppst\u00e5r ett slags kaos hos m\u00e5nga bolag, s\u00e4ger Magnus Odell, senior PIM-konsult p\u00e5 Ninetech. Product Information Management, PIM, har beskrivits som motorn i den [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":3210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-3209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Det kan l\u00e4tt bli produktkaos - Ninetech - no<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/no\/nyheter\/pim-produktkaos\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Det kan l\u00e4tt bli produktkaos - Ninetech - no\" \/>\n<meta property=\"og:description\" content=\"Det kan l\u00e4tt bli produktkaos Product Information Management \u00e4r ett omr\u00e5de som allt fler produkt- och marknadsavdelningar fokuserar p\u00e5, men som ocks\u00e5 skapar utmaningar i implementeringen.\u2013 Jag upplever att det l\u00e4tt uppst\u00e5r ett slags kaos hos m\u00e5nga bolag, s\u00e4ger Magnus Odell, senior PIM-konsult p\u00e5 Ninetech. 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