{"id":5452,"date":"2021-04-09T10:07:31","date_gmt":"2021-04-09T10:07:31","guid":{"rendered":"https:\/\/www.ninetech.com\/?p=5452"},"modified":"2022-01-12T13:44:56","modified_gmt":"2022-01-12T13:44:56","slug":"myskistar-firar-10-ar","status":"publish","type":"post","link":"https:\/\/www.ninetech.com\/no\/nyheter\/myskistar-firar-10-ar\/","title":{"rendered":"MySkiStar firar 10 \u00e5r"},"content":{"rendered":"<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"Br\u00f6dsmula\" class=\"breadcrumbs\"><ul><li class=\"is-here\"><\/li><li class=\"is-home\"><a href=\"https:\/\/www.ninetech.com\/no\"><span class=\"show-for-sr\">Startsida<\/span>Hem<\/a> <span class=\"delimiter\">\/<\/span> <\/li><\/ul><\/nav><\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n<\/div><section class=\"page_section page_section--group align-wrap align-wrap-full\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"dbyh-space set-invisible\" style=\"height: 60px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div>\n\n\n<h1>MySkiStar firar 10 \u00e5r<\/h1>\n\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 20px; --tablet-height: 20px; --mobile-height: 15px;\">\n    <\/div>\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/04\/myskistar-2021-1024x768.jpg\" alt=\"\" class=\"wp-image-5461\" srcset=\"https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/04\/myskistar-2021-1024x768.jpg 1024w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/04\/myskistar-2021-800x600.jpg 800w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/04\/myskistar-2021-768x576.jpg 768w, https:\/\/www.ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/04\/myskistar-2021.jpg 1282w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<span class=\"publication-date\">Publicerad 9 april 2021<\/span>\n\n\n<div class=\"wp-block-group extra-narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>Fr\u00e5n Snowbeat och vulg\u00e4rt (?) logotyopf\u00f6rslag till MySkiStar<\/h2>\n<p>Alla nya innovativa tj\u00e4nster beh\u00f6ver ett bra namn. N\u00e4r den konceptuella grunden f\u00f6r det som senare skulle kallas MySkiStar var lagd s\u00e5 inleddes ett intensivt arbete med att utveckla en robust teknisk plattform med kapacitet att behandla enorma m\u00e4ngder data varje minut. En av de viktigaste utmaningarna var dock att skapa en f\u00f6rstklassig anv\u00e4ndarupplevelse. Kronjuvelen p\u00e5 hela UX- och UI-arbetet var att s\u00e4tta den digitala varum\u00e4rkesplattformen med ett bra namn och logotyp i spetsen.<\/p>\n<p>Namnarbetet sv\u00e4ngde likt ett storslalom\u00e5k mellan olika f\u00f6rslag. Det initiala f\u00f6rslaget <strong>Skitracker<\/strong> s\u00e5g inte bra ut n\u00e4r man l\u00e4ste det.\u00a0 <strong>Slope tracker, Snow feet, Snow beat <\/strong>k\u00e4ndes alla f\u00f6r smala. Det var ju en helhetsupplevelse vi ville skapa f\u00f6r bes\u00f6karen. Till skillnad fr\u00e5n den helt skid\u00e5kningsinriktade appen King of the Slope som Vattenfall utvecklade parallellt (lades ned snabbt) och som n\u00e4rmast drev p\u00e5 ett farligt \u00e5kbeteende i backarna.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5456 size-full\" src=\"https:\/\/ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/04\/early-myskistar-logos.jpg\" alt=\"\" width=\"583\" height=\"515\" \/><\/p>\n<blockquote>\n<p>Till slut landade vi i att <strong>MySkiStar<\/strong> var r\u00e4tt namn f\u00f6r det vi ville \u00e5stadkomma. En helhetsupplevelse av SkiStar f\u00f6r mig som bes\u00f6kare p\u00e5 n\u00e5gon av deras destinationer.\u00a0 N\u00e4r namnet var satt skulle en logotyp utformas. Ganska snabbt arbetade Ninetech fram ett f\u00f6rsta utkast. Ett utkast som dock gav fel associationer enligt vissa betraktare.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5457\" src=\"https:\/\/ninetech.com\/no\/wp-content\/uploads\/sites\/3\/2021\/04\/nono-logo-myskistar.jpg\" alt=\"\" width=\"1016\" height=\"312\" \/><\/p>\n<h2>MySkiStar &#8211; en viktig h\u00f6rnsten i den totala kundupplevelsen<\/h2>\n<p>Efter n\u00e5gra design-iterationer landade projektgruppen till slut i det som skulle bli den slutgiltiga versionen av logotypen, vilken \u00e4n idag lever kvar trots ett antal uppdateringar av gr\u00e4nssnittsdesignen under \u00e5rens lopp. Idag \u00e4r MySkiStar en viktig h\u00f6rnsten i den f\u00f6rstklassiga och branschledande kundupplevelse som SkiStar erbjuder. Idag kallas de gamification-specifika delarna MySkiStar Game, medan MySkiStar som helhetskoncept har breddats. Hur konceptet ser ut om ytterligare tio \u00e5r \u00e5terst\u00e5r att se.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"wrapper\">\n\n\n<div class=\"dbyh-space set-invisible\" style=\"height: 120px; --tablet-height: 60px; --mobile-height: 30px;\">\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>MySkiStar firar 10 \u00e5r Fr\u00e5n Snowbeat och vulg\u00e4rt (?) logotyopf\u00f6rslag till MySkiStar Alla nya innovativa tj\u00e4nster beh\u00f6ver ett bra namn. N\u00e4r den konceptuella grunden f\u00f6r det som senare skulle kallas MySkiStar var lagd s\u00e5 inleddes ett intensivt arbete med att utveckla en robust teknisk plattform med kapacitet att behandla enorma m\u00e4ngder data varje minut. En [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":5461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MySkiStar firar 10 \u00e5r - Ninetech - no<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ninetech.com\/no\/nyheter\/myskistar-firar-10-ar\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MySkiStar firar 10 \u00e5r - Ninetech - no\" \/>\n<meta property=\"og:description\" content=\"MySkiStar firar 10 \u00e5r Fr\u00e5n Snowbeat och vulg\u00e4rt (?) logotyopf\u00f6rslag till MySkiStar Alla nya innovativa tj\u00e4nster beh\u00f6ver ett bra namn. N\u00e4r den konceptuella grunden f\u00f6r det som senare skulle kallas MySkiStar var lagd s\u00e5 inleddes ett intensivt arbete med att utveckla en robust teknisk plattform med kapacitet att behandla enorma m\u00e4ngder data varje minut. 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