AI is transforming the digital customer journey
Since 2007, we’ve had the privilege of partnering with SkiStar – the Nordic region’s leading destination for mountain experiences. Their website, built on Optimizely CMS, is a cornerstone of their digital strategy. Together, we’ve developed a platform that welcomes millions of visitors every year. In 2024–2025, we’ve taken the next leap: introducing artificial intelligence to streamline editorial workflows and create even smoother, smarter user experiences.
Google Vertex AI
Search is a key part of a seamless digital journey. Together with SkiStar, we’ve implemented a solution powered by Google Vertex AI and Google’s APIs. The new search combines:
- Classic keyword search – for fast, familiar results
- Generative AI answers – delivering smart, contextual replies tailored to the user’s intent
The result? A natural, intuitive search experience where visitors find what they need—faster.
Faster translations with DeepL
SkiStar’s content spans multiple languages. To speed up translation and maintain high quality, we’ve integrated DeepL’s translation APIs with Episerver Languages. Editors can now translate content directly in the interface – with precision and in a fraction of the time compared to traditional methods.
