CPQ & product configurator

Houses, industrial machinery, services – configure, price, and quote without friction

The trend toward digitalizing B2B buying journeys remains strong. Gartner estimates that 80% of all B2B interactions will take place in digital channels by 2025, and that 61% of B2B buyers prefer a sales experience without interacting with a sales representative.

What does this mean for you?
The buying process requires self-service, guidance, and simplicity – not more sales pitches.

Optimizing the sales process

A CPQ solution from Ninetech connects frontend sales with backend delivery, creating a seamless go-to-market and sales process where the entire organization works within the same flow.

When CPQ becomes business-critical

The nature of your business and your product and service offering largely determine when CPQ becomes relevant.

• Complex products with multiple variants and configurable options (e.g., industrial equipment, engineered products, or complex services) require rule-based configuration to avoid errors.
• Large catalogs & self-service – make it easy for non-experts to find, compare, and configure products through B2B portals, which is common in distribution-driven businesses.

Our Product Configurator and CPQ (Configure-Price-Quote) solutions handle highly complex products that can be configured in virtually unlimited steps and variants. They always feature an intuitive interface for internal users and can also be exposed directly to end customers.

Standard solution or tailored approach

There are standard solutions – often sold as add-ons to ERP or CRM platforms – that offer CPQ and product configuration. However, these solutions typically struggle to meet the needs of complex and composite products, such as advanced rule management, UI/UX requirements, integrations, customized pricing, and tailored quote formats.

And as standardized solutions, they are difficult (often impossible) to adapt to customer-specific requirements. As a result, you often end up with a solution that only takes you halfway.

Ninetech has developed several frameworks as part of our Microsoft Azure application architecture. These frameworks include the functionality and business logic required to meet the demands of complex products. Based on our framework, we tailor a solution that matches your exact requirements and business needs. We support you all the way – from pre-study and requirements gathering to UX for sales teams and customers, integrations (ERP/PIM/CAD), and implementation.

The OBOS CPQ platform is one example of a solution we have delivered.

The impact you can expect

• Connect sales, quoting, and production in one cohesive digital process with shorter sales cycles
• Reduced costs for sales and quotation work through automation
• Fewer order errors and lower production costs
• Digitize your sales team’s expertise – making it accessible and scalable across the organization
• Faster time-to-market for new products
• Higher win rates and protected margins