An innovative product meets a holistic approach to communication

When NIMO, one of the largest manufacturers of energy-efficient drying solutions for public, communal, and private environments, launched its new product, Alizé Steaming Cabinet, it was not just about new technology – but about challenging what a product launch traditionally looks like in the manufacturing industry. Together with Ninetech, they took a holistic approach to everything from strategy and concept to design, content, campaign, and launch events.
“It is exciting and inspiring to work with a client who dares to invest and change how a product is launched in that industry.“ Jon Skoglund, Art Director at Ninetech

Visual storytelling at the center

The launch hub was a new, interactive landing page on NIMO’s website. Here, the Alizé Steaming Cabinet’s features and innovations are highlighted through a scroll-telling approach, where graphics, animations, and 3D models are woven together to create a coherent story about the product.

Built-in Optimizely CMS, the campaign page exemplifies how modern technology and user-centric design meet – from a clear structure to a visual experience that engages from the first click. The technical renderings that provide a deeper understanding of function and value were developed in collaboration with FA Works.

Curious about the result
See the launch page

A campaign in several dimensions

The launch effort began with extensive research into industry communication standards. The result was a campaign strategy that combines traditional and digital channels to reach, engage, and convert.

  • Content-driven social and digital media advertising has multiple phases – from building awareness to conversion.
  • Promotional videos and articles that highlight both the technical excellence of the product and the benefits for end users.
  • PR activities targeting both news and industry media to broaden reach.

An event that set the tone

To further strengthen the experience of Alizé and create a unique connection with the target group, a physical launch event was also held – tailored to reflect the product’s character. With a common thread in the theme, NIMO took the position as a courageous and future-driven player in its industry.

More than a product – part of a journey

A close collaboration where technology, creativity, and strategy are connected – creates the conditions for a stronger offering and a clearer footprint on the market.

The launch of the Alizé Steaming Cabinet is a strategic part of the larger work that Ninetech is doing with NIMO – where brand development, communication, and digitalization interact to lift NIMO towards a new market position.

Do you want to create a better experience for your customers?

Contact me for a no-obligation dialogue.

Jonas Aronsson VD/ CEO +46730775611 jonas.aronsson@ninetech.com
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