An optimized website for a smooth mountain vacation

SkiStar.com is a comprehensive website with many visitors and constantly updated content. Through Ninetech’s Marketing as a Service (MaaS) approach, SkiStar has strengthened its work in SEO, digital analytics, and communications—efforts that free up time and resources to focus on its core business: creating unforgettable mountain experiences all year round.

Find the right information easier

To ensure that exemplary visitors find their website and can easily access relevant information, we have supported SkiStar with ongoing SEO consulting. During 2024–2025, we have followed a positive development: increased organic traffic, improved average click-through rate (CTR), and higher rankings in search results – on average, two positions better than the previous year. The average click-through rate (CTR) has increased from 13.1 percent to 19.3 percent, which corresponds to an improvement of approximately 47 percent. At the same time, the average position in search results has improved from 9.8 to 8.1 – an improvement of roughly 17 percent.

Although several factors affect these results, we see signs that continuous optimization and strategic guidance have had a positive effect.

Insights that make a difference

We have collaborated closely with SkiStar, where we continuously contribute with analysis and follow-up. Our role includes advice on selecting measurement points and KPIs and the practical work of ensuring the correct implementation of the tools used. SkiStar itself has a well-established structure for follow-up, where both editors and management regularly receive data linked to sales and user behavior. This gives the entire organization good visibility and the opportunity to act on the right insights. When needed, we go deeper into the analysis and assist with concrete suggestions for improvements and optimizations. In the case of major strategic choices, we act as a supporting sounding board so that decisions can be made with user data as a basis.

A more user-friendly website

SkiStar.com is an extensive website with many subpages and sales messages, which places high demands on structure and clear communication. Together, we have worked to update the website by removing irrelevant content and organizing the information in a more easily navigable way. With a uniform tone, it has become easier for visitors to find what they are looking for and absorb the messages.

The right expertise at the right time

Through our Marketing as a Service approach, SkiStar has been able to tap into expertise in multiple areas tailored to their needs. Together, we have worked to make the website more visible and searchable, which has led to increased organic traffic and a better understanding of how visitors use it. The clearer structure and improved navigation also contribute to a stronger customer experience and an easier-to-adopt brand.