Optimized content through AI

Myresjöhus and SmålandsVillan’s websites are packed with valuable information – before, during and after the home-buying journey. By implementing Rek.AI, visitors now experience a more personal and relevant journey, with tailored content shown to the right person at the right time in their buying process.

A more personal and efficient experience

The use of Rek.ai is all about making smalandsvillan.se and myresjohus.se even more user-friendly. With an AI-powered recommendation engine, we can deliver a smoother, more personalised experience for every visitor.

Smart technology dynamically adapts content – including subpages, news and events – based on the user’s behaviour and interests. That means visitors find what matters most to them, faster.

Navigation is also improved. New features like “quick access” buttons and customised menu suggestions make it easier to find the right content from the very first click.

Search functionality has been enhanced, too. Thanks to AI-generated keyword suggestions – based on what other users are searching for – visitors now get better and more relevant results.

All of this is designed to create a smoother, more engaging, and individually tailored digital experience.

Strategy, design and tech – powered by Ninetech

Ninetech has been a strategic digital partner to OBOS Sverige – with brands SmålandsVillan and Myresjöhus – for over 15 years. Together, we explore how AI can elevate the customer experience and support OBOS Sverige’s continued digital growth.

Curious? Reach out to one of our advisors

Looking for digital expertise?

Let’s explore what’s possible – together.

Jonas Aronsson VD/ CEO +46730775611 jonas.aronsson@ninetech.com

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