Two of our employees are now certified experimentation specialists, which means increased opportunities for our clients.
A week ago (September 30, 2023), Google shut down its A/B testing tool, Google Optimize. One of the tools Google recommended as a replacement is Optimizely Web Experimentation.
Unlike Google Optimize, Optimizely Web Experimentation—which has been around for over ten years—offers a broader and more established set of features. Web Experimentation is part of the Optimizely Digital Experience Platform (DXP), enabling companies to orchestrate, monetize, and experiment with their websites and apps.
To maximize the benefits of Optimizely DXP, we now have two certified specialists in web experimentation: Victoria Lindblom and Robin Hansson. Victoria is a certified Experimentation Strategist, and Robin is a certified Experimentation Web Platform Expert.
Did you miss our webinar on experimentation?
“From Gut Feeling to Data-Driven Innovation – The Power of Digital Experimentation” – a webinar hosted by Victoria together with Mårten Bokedal, Chief Marketing Officer at Optimizely.
Contact Björn Johannessen to access the webinar recording.