Modern B2B Portal That Simplifies Ordering for HoReCa

Åbro Bryggerier is Sweden’s oldest family-owned brewery, with a strong brand and a broad range of beer, cider, water and soft drinks. With a large and varied customer base within the HoReCa segment (hotels, restaurants and catering), the demands for a more efficient, digital and self-service ordering process increased. To meet market expectations and stay in line with, and ahead of, its competitors, Åbro chose to digitalize its B2B business through a modern e-commerce portal tailored to professional customers.

Digital Sales Tailored to HoReCa

Together with Åbro, we are developing a B2B portal where restaurants, bars and other HoReCa customers can easily place orders, access their assortment and work within a structured digital flow.

The solution is adapted to Åbro’s business logic, with customer-specific assortments, prices and delivery terms – giving customers the ability to manage their orders themselves whenever it suits them.

Efficient Order Management and Increased Self-Service

The portal brings the entire ordering process together in one single flow, from product selection to order history and follow-up. Through a clear structure and high usability, the need for manual handling is reduced, while the risk of incorrect orders is minimised.

For Åbro, this means better control and more efficient internal processes. For customers, it means a simpler and more accessible purchasing experience.

Scalable Platform for Future Development

The solution is built on Ninetech’s modular framework for B2B commerce and customer portals, providing Åbro a stable foundation for further developing its digital business over time. The platform is ready to grow in line with new offerings, changing customer needs and increased volumes – without compromising performance or user experience.

“We are incredibly proud to have had the opportunity to help a well-established company like Åbro Bryggerier digitalize its sales process.“ — Björn Johannessen, Head of Sales at Ninetech

The Result

  • More efficient order management and fewer incorrect orders
  • Increased self-service for HoReCa customers
  • Reduced internal manual administration
  • A unified and scalable digital sales channel
  • A stable foundation for continued digital development