AI-powered search and customer support for B2B and B2C companies

We’ve helped leading Scandinavian B2B and B2C brands address common signals we see across many organizations:

• “The customer (or employee) can’t find the right product—even though it exists.”
• “Support teams are overwhelmed by the same questions.”
• “The decision-making process takes too long.”
• “Too many systems are involved.”

In many companies, the information already exists.
Products. Documentation. Spare parts. Regulations. Service and support information.

Often, the problem isn’t a lack of information – it’s a lack of guidance and simple tools for both customers and internal teams.

The result?

• Unnecessary pressure on support teams
• Sales teams answering repetitive questions
• Lost deals due to uncertainty
• Long and friction-filled customer journeys

As complexity grows, traditional search functionality is no longer enough.

Digital guidance throughout the customer journey

With intelligent search and digital advisory capabilities, we help your customers (or employees):

• Find the right information faster
• Understand options and differences
• Get clear recommendations
• Take action as soon as a decision is made

This isn’t just about improving search functionality – it’s about digitalizing expert knowledge and making it available 24/7.

Using the latest advances in AI, language models and generative AI, we can interpret context and intent in search queries. Through conversational interfaces, users receive guidance, explanations and recommendations – as if an expert were available instantly.

We’ve developed the Ninetech AI Search & Assist Framework, used in complex B2B solutions for companies such as Mycronic, Würth, ToolPal and Nimo.

Our customers report measurable results, including reduced support costs, higher conversion rates and increased self-service.

Part of a broader digital strategy

Ninetech AI Search & Assist Framework can be combined with our other frameworks for areas such as e-commerce (Commerce), customer and self-service portals (Portal), product catalogs (Catalog) and configurators / CPQ.

Together, they create a coherent and long-term sustainable digital architecture.

Strengthening existing digital investments – rather than replacing them.