A campaign site and a launch concept for NIMO’s latest innovation

Publicerad 3 July 2024

At the end of spring, NIMO launched a new product with a strong focus on innovation and technology. As NIMO’s full-service partner in digitalization and communication, Ninetech was entrusted with managing everything from concept and solution to marketing plans and execution.

The campaign’s central landing page, which can be visited on NIMO’s website, is designed to visually showcase the benefits and unique features of the Alize Steaming Cabinet

We have developed a comprehensive campaign that combines modern technology with creative strategies. It’s exciting and inspiring to work with a client who dares to take risks and redefine how a product is launched in this type of industry,” says Jon Skoglund, Art Director at Ninetech

The campaign concept aims to increase awareness and engagement around the steaming cabinet through a variety of digital and traditional marketing channels.

Key components of the launch

After thorough research on the product, target audiences, and industry standards, the launch was built around several major components that stand out within the manufacturing sector.

 

  • Attractive Landing Page with Interactive Features

The new landing page, built in Optimizely CMS, features a user-friendly layout, visually appealing graphics, and engaging content that immediately captures visitors’ attention. Using a scrollytelling format, the product’s features are communicated as a compelling story.

To enhance the user experience, the page includes interactive scroll elements such as animations and 3D models, created by Ninetech in collaboration with FA Works. These elements give visitors a deeper understanding of how the Alize functions and its benefits.

 

  • Digital Media and Content Marketing

The campaign also includes a strong presence across digital media, with informative posts and campaign videos strategically deployed along the customer journey—from awareness to conversion.

Some of the communication has also extended into traditional PR through both industry and news media channels.

 

  • Launch Event

In addition to digital initiatives, a physical launch event was planned and executed with a theme aligned with the product’s features. The event strengthened NIMO’s position as a leading player and provided an opportunity to introduce a new product in a market that typically does not approach product launches in this way.

Part of a Larger Concept

The launch of the new and innovative steaming cabinet is also a strategic part of ongoing work on branding, communication, and positioning that Ninetech is executing together with NIMO. More details will follow.