Ninetech and Åbro Bryggeri are building the future of B2B e-commerce

The new solution, built on Ninetech’s Azure Commerce Framework, is enabling faster and easier online ordering, improved visibility of the product range, campaigns and customer-specific pricing, as well as 24/7 access to ordering. At the same time, internal processes and administration are being streamlined. The platform is being gradually rolled out to Åbro Bryggeri’s resellers and HoReCa partners during the summer and autumn of 2026.

– We have long seen the need to make our digital B2B business smoother, both internally and for our customers. For us, it is about simplifying everyday work for our HoReCa customers and creating better conditions for collaboration. With Ninetech, we gain a partner who understands both our business and our ambitions going forward, says Jan Ehrnlund, Sales Director at Åbro Bryggeri.

Through the partnership, Ninetech and Åbro Bryggeri are creating a scalable, business-driven B2B platform that strengthens relationships with professional customers.

– Åbro Bryggeri has a clear vision of where they want to go. In this project, we combine our technical expertise and deep business understanding with their solid industry and operational knowledge to build a digital solution that truly makes a difference for their customers, says Björn Johannessen, Chief Sales Officer at Ninetech.

Åbro Bryggeri, like many of Ninetech’s customers, uses M3 as its ERP platform. Ninetech’s experience of working with M3 in similar organisations provides a solid understanding of how business processes, assortment, pricing and order flows need to work in practice. This creates a stable foundation for an integrated B2B solution where e-commerce and the ERP system work together and can continue to evolve in line with Åbro Bryggeri’s business.