Viking Line’s new websites launching in 2026

Ninetech and Viking Line have worked together for more than a decade, continuously refining and optimizing the current website. But with growing demands for security, performance, and scalability, the time had come to rebuild from the ground up.

“Traffic peaks on Viking Line’s websites can be intense when customers are planning or booking trips. Delivering a world-class user experience and performance around the clock is crucial. With Optimizely Content Cloud, we’re moving the architecture and operations to the cloud, unlocking all the advantages that come with it. This gives us the ability to launch new concepts faster and reach a whole new level of scalability and flexibility”, says Jonas Aronsson, CEO and Client Director at Ninetech.

Optimizely best practise

Viking Line’s new web platform is built on Ninetech’s award-winning best practice — the Optimizely Website Framework.

“Every customer has unique needs that we want to focus on solving. But there are also many shared requirements around security, performance, flexibility, accessibility, and so on — regardless of industry. Our best practice framework efficiently meets these fundamental demands, allowing us to focus on what makes each customer unique”, says Jonas Aronsson.

Ninetech looks forward to the launch and to continuing our long-term partnership with Viking Line.

About Viking Line

• Company: Viking Line Abp is a publicly listed company headquartered in Mariehamn.
  
• Operating area: Northern Baltic Sea, with routes between Finland, Åland, and Sweden, as well as between Finland and Estonia.
  
• Services: Cruises, passenger transport, and freight.
  
• Fleet: Six vessels, including Birka Gotland, Gabriella, Viking Cinderella, Viking XPRS, and the flagship vessels Viking Grace and Viking Glory.
  
• Employees: Over 2,000.
  
• History: Founded in 1959, operating the first car ferry between Finland, Åland, and Sweden with the vessel S/S Viking.